As an Amazon seller, your intersection list is your shopfront. Like a window expose attracting shoppers, your listing deed and picture on a search results page have buyers to click. Buyers then get a wax impression of your item at the product page with your detail description, customer reviews, and extra images .
Listings provide all of the cognition that a buyer needs to make a buy, so they ’ re the key to making Amazon sales. As a seller, it ’ s overriding that you craft your product page in a way that ’ mho going to attract buyers promptly and well .
To help you get started, we ’ ll go over how to set up your first gear Amazon listing and identify the key elements of product pages that draw buyers in and drive purchases.
Let ’ s get started .
How to Set Up Your Amazon Listing
When you sell a merchandise on Amazon, you have to create a raw list if you ’ re the beginning seller to offer that accurate product in the market. When multiple merchants are selling the like product, they share an Amazon listing .
To create a unique list, log into your Seller Central Dashboard. Go up to the menu choice that says “ Inventory, ” and when you mouse over it, a menu will pop out with an option that says “ Add a Product. ”
At the product creation page, you have a choice of either selecting an existing product or making your own. For a unique product, select “Create a new listing.”
At the product creation page, you have a choice of either selecting an existing product or making your own. For a alone merchandise, choice “ Create a newfangled list. ”
Choose your product categories and subcategories to classify your product.
Choose your intersection categories and subcategories to classify your intersection. From there, you’ll be prompted to fill in your From there, you ’ ll be prompted to fill in your intersection list information [Source]
This content— your intersection title, description images — is what makes or breaks your list page. It has to be both enlightening and engaging so buyers trust your brand and understand why they should purchase your token .
Elements of a Great Product Listing
As an Amazon seller, crafting a intersection list is a juggle work. You have to optimize your listings with keywords to place them high in search results. At the same time, you have to include captivating copy and images that drive buyers to purchase your products .
There are a few basic elements of great Amazon listings that drive sales. They have :
- SEO-driven keywords
- Detailed product descriptions
- Scannable formatting
- Engaging visuals
focus on these areas, and your list will be in top shape with all of the content it needs to drive sales .
Search engine optimization ( SEO ) is the key to driving buyers to your Amazon list. It guides search engines to rank your listing high in search results so that your product is highly visible to buyers .
Amazon ’ s search engine and external search engines interpret the keywords you place in your list to determine whether your intersection is a relevant search result. The whoremaster is to include keywords in your list that your key buyers are frequently searching — that way your list is ranked high where it matters .
Say, for example, you ’ rhenium selling a speaker and want to rank for the highly search keyword “ Bluetooth, ” a key feature of speech of the product. You would include “ Bluetooth ” throughout your product list so search engines tie your item to that terminus in search results .
There are plenty of online resources for finding highly searched keywords. You can use our There are batch of on-line resources for finding highly searched keywords. You can use our SEO guide to learn more about the best keyword tools out there. Loading your list with frequently searched keywords used to lead to higher rankings, but search engines today penalize the old practice of keyword stuff. With improved technology, search engines can now detect when keywords are being placed in a non-helpful, out-of-context room .
To avoid lower rankings, we recommend reasonably including keywords in relevant areas of your list. hera are a few recommendations :
- Include target keywords in your product title. Avoid overloading your title with keywords, though— this will make your listing look like spam to buyers and search engines. Instead, stick to your most essential keyword phrases.
- Distribute your keywords consistently and evenly. We recommend including target keywords two to three times throughout your listing and spreading them out every 100 to 200 words.
- Use variations of your target keywords. If you are targeting “purple phone case,” for example, you’d also want to use phrases like “phone cases that are purple” or “purple-colored phone cases.”
systematically include keywords in spots where they ’ rhenium relevant, and you ’ ll boost your listing ’ mho visibility and drive more buyers to your product .
Detailed Product Information
Your product description is like the salesman on the patronize floor. It has to gain the buyer ’ south trust by explaining product information while besides sparking shoppers ’ curio and matter to in the detail .
first and first, your intersection description should be comprehensive examination and accurate. Making false promises about your merchandise may win a sale initially. In the long-run, though, the buyer will most likely return the item, and your seller reputation can be harmed. A buyer can file an Amazon A-to-Z guarantee call if you deliver a product that doesn ’ thymine match its description, which causes your seller ODR ( order defect rate ) to increase .
Beyond including basic product information, a great list description besides takes into account buyers ’ motivations. rather of barely listing merchandise features, highlight the benefits of your token that your cardinal customers will care about the most .
For exemplar, say you ’ rhenium selling a mobile call with Bluetooth 4.2. As a customer, this technical specification international relations and security network ’ t emotionally powerful— I ’ megabyte much more endow in the function of Bluetooth, being able to connect my call to other devices. To grab my sake, a description of the product might look something like this :
“The Bluetooth V4.2 ensures your device is compatible with a broad range of devices while providing faster data transfer.”
Your buyers’ eyes won’t glaze over your description if it highlights the benefits of each feature. Reading your listing, buyers can imagine how your item would improve their own lives and feel driven to purchase it.
Your buyers ’ eyes won ’ thyroxine glaze over your description if it highlights the benefits of each feature. Reading your list, buyers can imagine how your token would improve their own lives and feel compulsive to purchase it.
Amazon buyers aren ’ thymine going to read your stallion list — there are excessively many products on the marketplace for customers to read every page wholly. rather, it ’ second more probably that a buyer will skim your listing to determine whether they want to make a purchase .
clearly separated, the five fastball points at the top of every Amazon listing are easy for buyers ’ eyes to scan .
Knowing that customers are going to focus on these points, you want to strategically include product information in a way that highlights the best features of your item. Here are a few tips for highlighting your product information in a listing’s bullet points.
- Place your product’s best attribute in the first bullet point. A buyer may stop reading your bullets if the first point isn’t captivating. Grab their attention by highlighting your product’s best feature in the first point.
- Consider writing your key product features in all caps. Amazon’s description formatting is pretty restrictive — you can’t use tools like bolding to highlight your product features. A simple fix is to write your product’s most important features in all caps to draw in buyers’ attention.
- Keep your bullet points short and sweet. You risk losing buyers’ attention if you include too much information. Keep your bullets short with only the most essential product information. We recommend mostly using a bullet length of one line and at the most, two lines.
Knowing that customers are going to focus on these points, you want to strategically include product information in a way that highlights the best features of your item. here are a few tips for highlighting your product information in a list ’ s bullet train points. Buyers ’ eyes are naturally drawn to a listing ’ sulfur bullet train points — take advantage of this scannable format by highlighting your product ’ randomness best features in short, easy-to-read fastball points .
Our brains gravitate towards images— 90 % of the data transmitted to the mind is ocular, and we process images 60,000 times faster than text. With this psychology, clear, high-quality product images can promptly convince Amazon buyers to make a purchase. Capture your customers ’ attention with these product picture tips :
- Use high-resolution photos. Amazon recommends that product photos be at least 1,000 pixels in either height or width.
- Include multiple photos. Since Amazon buyers can’t physically interact with your products, including multiple images is a great way to build their trust in your brand and feel confident in buying your item.
- Edit your photos to make your products pop. Tricks like increasing the exposure, reducing shadows, and adjusting the contrast can make your product colors stand out and catch buyers’ attention more easily.
Taking the time to carefully select and edit your merchandise photos pays off in the long-run. With attractive images, your listing grab buyers ’ attention and builds their believe in the product so they feel comfortable and ready to make a purchase .
Drive Sales With a Carefully Crafted Listing
Creating a new Amazon list is a moment of opportunity. Unlike the standardized aspects of selling on Amazon, a list is a space where your brand can shine and customers can realize why they should care about your products. No other merchants are selling your detail, so you get to choose the images and intersection information that you think will motivate buyers to make a purchase.
Knowing this value, you should take your time to thoughtfully create a product listing. By considering how buyers come across and perceive your list, you can craft a product page that ’ s highly visible and attractive to customers .