Pictured below : an eBay store in the wild .
These five strategies for eBay Store forwarding won ’ thyroxine waste your time and money. Some are dead certain to work, some are cheap and easy, and some are excellent in specific situations. You don ’ t need to use all of them—just the ones that work for you.
1. Dominate Search Results & Grouped Listings
This seller has won “ our cream ” from eBay. That means they ’ ve conquered group listings for this detail and maximized the number of shoppers who will visit their store .
get down by focusing on the health of your listings and your seller bill. Every eBay seller must master the basics of eBay SEO and grouped listings to stand a chance .
- Match each new listing to the eBay catalog whenever possible.
- Master the arts of taking photos and writing product descriptions for eBay.
- Price competitively, and make good use of pricing psychology and other eBay pricing techniques.
- Become an eBay Top Rated Seller and take advantage of Top Rated Plus.
- Offer Guaranteed Delivery anytime you can.
- Blow customers’ minds with the quality of your customer service.
These are the foundations of making money on eBay. Some may not seem important today, but the careen to product-based shopping will make them increasingly critical throughout 2019 and beyond .
If you use these techniques, you ’ ll expose your storehouse to more of the people who matter most : the eBay shoppers who already like your products. only a humble share will click through from your listings to your store. But, with a long ton of people visiting your listings, that belittled percentage will add up .
2. Use the Promotions Manager
eBay gives you some awesome tools for marketing your store, and one of the best is the Promotions Manager. This lets you offer deals visible to anyone browsing the search results. And even better, customers can choose to entirely view listings with deals .
These deals are besides visible to anyone browsing your store .
Promotions can be great for pulling in some flying views. And if customers like one deal, they may check out your shop to see what else you ’ rhenium extend. then they may see your early promos and make several purchases at once .
Won’t Deals Hurt My Margins?
not necessarily ! You can besides use volume discounts, like those shown above, to encourage larger purchases. Scale the rebate with the size of the club. That means, you can keep profits goodly while providing a meaningful bargain .
You can besides use tricks like raising your price for a short time before cutting it binding to your master price as a “ deal. ” however, the higher sales from offering a substantial bargain can pay for themselves .
This sales boost won ’ thyroxine vanish once you end the deal. A late history of high sales will improve your eBay search rankings. That way, you ’ ll keep selling more ( and getting more Store visitors ) flush if you return your monetary value to normal later .
3. Include Package Inserts
An easy room to encourage eBay buyers to return to your store is to include a package insert of some kind, such as a circular or business calling card. You can easily use this to promote your Store. eBay explicitly allows you to include a radio link to your store in buyer communications, and you may be able to coax rear some come back customers this way .
however, it is worth noting that many sellers use this opportunity to promote their own web site rather. Whether this violates eBay policy is not entirely net. We ’ ll lashkar-e-taiba you make your own decisiveness.
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Whichever route you take, there ’ s one thing about every seller agrees on : include a handwritten note ! flush if it ’ randomness precisely “ Thanks ” and your key signature, this reminder that you ’ re a actual person goes a long means toward establishing a kinship. You need a kinship if you want people to come back to your storehouse .
4. Create a Newsletter
not every buyer will follow your store. Those who do, though, have given you permission to send them marketing emails. You ’ d be crazy not to make consumption of that !
Use eBay ’ s electronic mail market tools to reach out to buyers who have subscribed. You can send out up to one newsletter every week, but it doesn ’ t have to be that patronize .
If you ’ re going to produce a newsletter, make sure it provides measure. That doesn ’ thymine just mean tell them all your deals. Do your best to be entertain and informative. For example, you can offer tips on using the items you sell, or tell the narrative of how your product was created .
In other words, nurture the relationship with your customer .
You can and should feature your products and limited offers. barely be careful not to drive your followers into unsubscribing with a changeless acclaim of promotions .
5. Go Off-Site
You should do everything you can to win over eBay shoppers. But what about pulling in people from other parts of the web ? Many an eBay seller uses the follow strategies to promote their memory :
- Share it on social media.
- Buy a domain name and redirect it to their Store.
- Build links to their Store or domain name from other websites.
- Write blog posts that link to their Store.
- Advertise through third parties like Google Ads.
- Try to rank on the search engines.
These can work. Yet, you might not want to use them to market your eBay store .
Why ? first, because the same techniques could drive the same sum of traffic to an ecommerce web site of your own. You could then avoid eBay ’ sulfur fees and marketing constraints. That ’ s normally a better use of your off-eBay selling efforts .
These are besides unmanageable and time-consuming strategies. Unless done well, the results they produce will be bantam for the feat they take .
When Should You Try Marketing Your eBay Store on the Web?
These techniques can be worth the time and effort in the proper situation. Use them when you need to :
- Build up your eBay feedback score so customers will trust you.
- Boost your eBay rankings or get featured in grouped listings.
- Send bidders to a high-value auction.
ultimately, if you have no interest in creating your own web site, you can spend all your market time on your storehouse. You might angstrom well give these a try on !
just note that these techniques merely work if you are sending customers to buy from your eBay shop. Sending over random people who just end up clicking the back button may actually hurt you. therefore, wear ’ t use clickbait, tricks or bots—market to real people who are actually interested in what you sell.
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Final Note: Design
Make certain your store is deserving visiting ! Use the categories, promotion boxes and other design options to create an attractive shopfront that maximizes sales. otherwise, all the time you spend marketing your eBay store will be for nothing .
Having trouble getting into your buyers ’ brains ? Read up on ecommerce psychology and crack the code to making more sales .