Amazon Wholesale: How to Start, Products to Sell, and Find Suppliers

Are you looking to build an Amazon commercial enterprise that ’ s scalable and highly profitable ? Have experimented with strategies like retail arbitrage and are looking to take your business to the next level ? then you ’ re probably ready to become an Amazon wholesale seller. therefore, what is wholesale selling ? It ’ sulfur when you sell stigmatize products that you source immediately from authorized suppliers ( besides known as wholesalers ). This requires buying products in larger quantities, so you ’ ll need a bigger budget. however, your per-item monetary value will be much less than if you bought your inventory from a retail storehouse. This means there ’ s the potential for higher profits. Using a wholesale supplier is besides a a lot more authentic way of sourcing products, as they ’ ll pretty much always have what you ’ re looking for, or have the ability to order what you need.

so, how do you start a business ? Read our dispatch guide to learn everything you need to know .

How to Start Selling Wholesale on Amazon

wholesale sell might seem intimidating at beginning, but it ’ mho actually fairly slowly to get started. Follow the steps below to learn how to do wholesale on amazon :

1. Do Product Research

Your beginning step is to find wholesale products to sell on Amazon. It may be tempting to simply pick items that you think are cool or matter to, but if you very want to be successful you need to make decisions based on factual data. As a wholesale seller, there are two ways you can go about finding raw products :

  1. Research the items offered by your supplier to see which ones are most profitable .
  2. Search Amazon to find the most profitable products, then find suppliers that offer those items .

The ideal product to sell is one that :

  • systematically generates high sales
  • Has high profit margins
  • Isn ’ t excessively competitive
  • Is small and light, making it cheaper to ship

Amazon doesn ’ deoxythymidine monophosphate provide all this information for you, but fortunately there are two tools that will help find the best products to sell. Finding the ideal product takes a lot of time and campaign. To simplify that process, you can use the AMZScout Online Arbitrage and Dropshipping Extension. Here is how it works: Step 1: Install the Online Arbitrage and Dropshipping extension . You can add the plugin through this associate. Step 2: Start your free trial. You do not need to enter your payment details.   Step 3: Browse Amazon to get product ideas. Start by opening to search for a recess. It can be :

  • Products from wholesale suppliers
  • Niches you are concern in
  • Products trending on other marketplaces ( offline or on-line )

Step 4: Prioritize your product ideas. Scroll in Amazon search results while checking the data underneath each product. The Online Arbitrage and Dropshipping annex will show you :

  • Margins ( pay especial attention to margins above 50 % )
  • Amazon fees you need to pay to sell this product ( or while using FBA )
  • Seller types ( if Amazon sells this product, you will have high rival and few chances to win the buy box. Pay attention to products that have a combination of FBA and FBM sellers )

Wholesale research with the AMZScout Dropshipping and Online Arbitrage extensionclose Using the tips above, you can mark precedence products and search at each of them more closely. Step 5: Check the TOP products from your list. Each Amazon product foliate will have a built-in window with important information about the product. Check for individual label, ungated, and hazmat products. You can find out more about these product aspects below .AMZScout dropshipping and online arbitrage extensionclose Step 6: Check the historical data of the product. After checking your product criteria in the app and narrowing down your number of products, check Price History and Buy Box History. Checking price fluctuations can help you develop the best repricing strategy .AMZScout Dropshipping and Online Arbitrage extension price historyclose Step 7: Find out how much potential profit it offers. The on-page calculator enables you to enter your costs. Your costs depend on your commercial enterprise model and may include :

  • Shipping costs ( provided by your supplier or shipping supplier )
  • advertising costs ( from Amazon PPC bids for your aim keywords )
  • other ( tools, subscription, etc. )

The app promptly calculates your sales margins with this datum. You ’ ll see new numbers in Profit Margin, Minimum Net, and ROI fields. Those numbers determine how profitable the merchandise will be .oa banner Get 10-in-1 Amazon Toolbox for Dropshipping, Arbitrage, and sweeping SellersTRY FOR FREE Get 10-in-1 Amazon Toolbox for Dropshipping, Arbitrage, and wholesale SellersTRY FOR FREE What Else to Look for When Analyzing a Product Knowing the factors that determine how easy it is to resell the product will determine your future steps. Use AMZScout ’ second Online Arbitrage and Dropshipping extension to check these important criteria :

  • If the product is a Private Label. This means it is sold by only one merchant who has a post register. typically, you can not informant private label products .
  • If the product is in a gated category or it has hazardous materials (hazmat). Reselling these products will require extra certificates or extra approvals from Amazon, much driving up campaign or costs .

By following the steps above, you ’ ll be well on your way to finding effective products. Having a list of products worth considering enables you to make more effective business decisions. If you don ’ t have a specific intersection or supplier, you can use the AMZScout Product Database. Narrowing your needs by particular merchandise criteria can help you. It has a variety of search filters including sales, reviews, price, and weight that get you narrow your search to entirely the items with the most profit potential. It besides lets you search for modern products or ones that have been trending up for the last few months. So, here’s an easy way to find the most profitable ideas of products: Step 1: Go to the AMZScout Product Database . Step 2: Start your free trial. Enter your e-mail ( no payment details necessary ) Step 3: Use the search filters to define your criteria. Search for products based on prices, seller type, margin, and more. You can target high sales ( at least 300 monthly ), few sellers ( you can set the range from 2 to 20 ), seller type ( FBA or Merchant ) .Searching for wholesale products using the AMZScout Product Databaseclose Step 4: Narrow down your search. Use the category filter and choose categories based on where other sellers succeed and where your interests are. You can besides save clock time using cliched set-ups with the Product Selections feature. Step 6: Click “Find Products” to get your results. Step 7: Make a list of the items you’re most interested in. Make a list of items with all the important stats ( sales, reviews, etc. ) needed to assess its product viability. After you ’ ve utilized the Product Database to narrow your merchandise list, you have one final footprint. The AMZScout PRO Extension enables you to narrow products further with more authoritative data. This is how to use PRO Extension : Step 1: Simply install the AMZScout PRO Extension . You can find the AMZScout PRO extension on your extensions tilt ( in the upper-right-hand corner ). Step 2: Browse Amazon. Open Amazon and search for a Product or Niche for analysis. You can compare separate branded products or those found with the database. Step 3: Open the extension. Click the AMZScout icon in the crown correctly corner of your internet browser while on any Amazon intersection page. Step 4: Check product sales.

  • When checking products from your supplier, look at average monthly sales ( ideally over 300 sales per calendar month ) .
  • When looking for intersection ideas, sort the results in the app by the highest monthly sales. Wholesalers should look for products that already sell well on Amazon and get the most sales in the niche .

Step 5:  Pay attention to the ratio of sales/sellers. Divide all merchandise sales by the act of sellers to see your potential dowry of sales. More sellers mean more rival and less for everyone to share .AMZScout PRO Extension for wholesale product researchclose Step 6: Get additional data to make the right decisions. Check the product score for reselling, sales margins, sales history, and more .

  • To check the intersection offered by your supplier, pay care to intersection scores over 7, high margins ( over 50 % ), and stable sales throughout the year .
  • Compare options that meet the above criteria .

once you find a promising product, you can find suppliers by typing “ product name ” + wholesale in Google research. Doing so will help you find suppliers, which we will discuss further in step three .AMZScout PRO Advanced Find profitable products with the AMZScout PRO extensionTRY FOR FREE Find profitable products with the AMZScout PRO extensionTRY FOR FREE

2. Register for an Amazon Seller Account

If you haven ’ deoxythymidine monophosphate already, you can now create your Amazon Seller Account. To do so, go to this foliate. You ’ ll have the option to sign up as either a Professional or Individual seller. As a wholesale seller, you ’ ll about surely want a Professional account. hera ’ second why :

  • A Professional account charges you $ 39.99 per calendar month, but you ’ re not charged a $ 0.99 tip for every sale like you are with an Individual report. That means if you make more than 40 sales a month you ’ ll save money with a Professional account.
  • professional accounts give you access to advanced inventory tools .
  • professional accounts give you access to order reports .
  • A professional report makes you eligible to win the buy box .

individual accounts are fine for people who are just experimenting with Amazon or running a smaller business. But as a wholesale seller who ’ sulfur buying larger quantities of products, you ’ ll be running a more serious business and will need access to all the features offered by a Professional account. If you ’ ra diffident, you can always start out as an Individual seller and upgrade if you need to. To sign up, choose your choose option and follow the on-screen instructions. You ’ ll need a piece of government ID, a credit card, and your tax information to complete the process .

3. Find Suppliers

once you know what you want to sell you ’ ll want to find a wholesale supplier who can provide you with that product. A Google search is a thoroughly way to start. Enter the diagnose of the brand you ’ re interest in, followed by “ authorized supplier/distributor ” to find supplier websites. You can besides use wholesale directory sites. Some of the most popular ones are :

  • 4WholesaleUSA
  • clear Ten Wholesale
  • ToyDirectory

A draw of Amazon sellers use Alibaba to find suppliers. While this site is a great resource you won ’ deoxythymidine monophosphate find brand-name products here. Alibaba is best used by retailers who want to create their own private label items. Contact a few different suppliers to see what their minimal order quantities are and what type of price they can offer you. Most wholesalers are will to negotiate, so preceptor ’ t be afraid to counteroffer and try to get the best softwood possible. If you ’ rhenium dealing immediately with a manufacturer it ’ s a good idea to get a sample of the product before buying your inventory. This will allow you to inspect the choice before making a boastfully investment .

4. Communicating with Wholesale Suppliers

Big brands are protective of their products. so, you may have to prove that you can be an asset to them before they let you sell their goods. here are a few tips to help you efficaciously reach out to sweeping suppliers :

  • Research the stigmatize and how it ’ s presently being sold before contacting suppliers .
  • Don ’ triiodothyronine practice Gmail, Yahoo, or early generic electronic mail accounts. Buy a world name for your business and use that to create an e-mail account. It will make you look more professional and legalize .
  • Present them with your business plan. Explain how you plan to promote their products on Amazon and how it will benefit their mark .
  • Propose a video new world chat indeed you can discuss your plan promote .
  • If you sense any reluctance from them about selling on Amazon ask them why that is. If they ’ ve had bad experiences in the past excuse why things will be unlike with you .
  • talk to them about PPC and Enhanced Brand Content, and how these features can help them grow their post .

once you secure a deal to sell the brand get a quotation mark. Don ’ deoxythymidine monophosphate be afraid to negotiate. Most wholesalers have some wiggle room so it ’ randomness always a dependable idea to try and get a better price. Start with a smaller test order, and if that goes well move on to bigger orders. The more products you order at once the lower your per-item price will be .

5. Add Your Product to Amazon

After you receive your stock from your supplier it ’ s time to list your merchandise on Amazon. Go to your Seller Central account and under “ Inventory ” click “ Add a Product. ” You ’ ll then be able to search for your item by name or ASIN number. In most cases, your merchandise will already be listed on Amazon. If this is the font it will show up in the search results. Simply select it from the list and you ’ ll be added to the existing list for that detail. If your intersection international relations and security network ’ deoxythymidine monophosphate already listed on Amazon then you ’ ll need to create a newfangled list. Make indisputable to use high-quality images. Your supplier might be able to supply you with some photos you can use. You ’ ll besides want to do some keyword inquiry by using tools like AMZScout ’ sulfur Keyword Search and Reverse ASIN Lookup. Identify which keywords people most often use to search for your token and include them throughout your description .AMZScout Keyword Search for Amazonclose

6. Fulfill Orders and Manage Your Inventory

After you start getting sales you ’ ll indigence to stay on top of them to ensure that your customers receive their orders in a timely fashion. To make things easier you may want to consider using the fulfillment by Amazon ( FBA ) platform. How an FBA wholesale business works is you ship all your inventory to Amazon and they ’ ll memory it for you in one of their warehouses. then when person places an regulate they ’ ll ship the intersection to the customer. There are some add fees that you ’ ll have to pay for these services, but the appliance is more than worth it. There are besides some added perks, such as :

  • Your items qualify for Prime ship .
  • Amazon will handle all customer service related to transport .
  • You don ’ t have to worry about arrange fulfillment and can merely focus on managing your business .

As you ’ re betray products make certain to keep an eye on your inventory. Running out of inventory means you ’ re unable to make any sales. It besides hurts your Amazon rankings, so preceptor ’ triiodothyronine let it happen. Make sure to ordain more items well in progress to ensure that your newfangled cargo arrives before you sell out of the last one .

Pros and Cons of Wholesale Selling on Amazon

No business model is perfect and every strategy comes with its fair share of pluses and subtraction. here ’ s a quick count at the pros and cons of running an Amazon wholesale business : Pros

  • Less Competition: There ’ sulfur more work involved in getting approved to sell established brands. not many people are will to go through the process, so if you get approved you ’ ll be up against fewer sellers .
  • High Probability of Sales: There ’ second high demand for name-brand products, so your chances of generating sales are very high .
  • You Have More Choice: If you ’ re doing retail or on-line arbitrage you have limited options when it comes to what you can sell. You may not always find what you ’ ra looking for at the price you want. But with wholesale sell, you ’ ll have no worry finding a supplier who can get you what you want, whether that be books, clothing, t-shirts, endowment bags, or Fire television sticks .
  • More Profitable: Because you ’ ra buying in bulge your per-item price is much lower. That means you ’ ll make more on every sale, which leads to more profits overall .
  • Less Time-Consuming: You don ’ t need to spend a bunch of time visiting different stores and locations looking for deals. Once you find the correct supplier and establish a association with them you just place an order to get more armory .
  • Automation: If you decide you use FBA your whole business can be largely automated. Your jobber will prepare your inventory and send it to Amazon, who will store it and ship it to customers when you make a sale. This leads to a more hands-off kind of business .


  • Need a Bigger Budget: Wholesale suppliers by and large have minimal order quantities that are quite high. This means your initial investment will be larger, so you ’ ll necessitate to have some money saved up .
  • More Risk: Because you ’ re spend more you ’ re besides taking on more risk. If you buy a crowd of inventory that doesn ’ deoxythymidine monophosphate sell you could potentially lose money .
  • Can Be Difficult to Get Approved: It takes meter to find suppliers, negotiate with them, and get approved to sell their products. Although once this is done this type of business is identical accomplishable .
  • Rules to Follow: Brands often have their own rules/conditions/terms that you need to follow in order to sell their products. This can include rules on price, ad, etc .

What’s The Difference Between Wholesale Selling and Other Strategies?

There are a number of differences when it comes to wholesale sell volt other strategies ( retail arbitrage, on-line arbitrage, private label etc. ) :

  1. Buying in Bulk: When you buy from wholesalers you purchase lots of products at once, much in high enough quantities to fill entire pallets. While this can lead to higher upfront cost it besides means you don ’ deoxythymidine monophosphate run out of armory as promptly, which is a plus .
  2. Dealing with Suppliers: With retail arbitrage and on-line arbitrage, you deal with local anesthetic retailers and on-line marketplaces. But in order to build a wholesale commercial enterprise, you need to find and negotiate with suppliers which will be a new feel for most people .
  3. Product Research: There ’ s more product research involved in wholesale betray. Because you have more choice you want to choose the most profitable products you can. You besides need to factor in the monetary value of shipping from your supplier, so you need to find items that are humble and fall .
  4. No Customization: Compared to secret label sell, the one difference is you can ’ metric ton customize your product. rather, you ’ ra sell established items that are most probably already listed on Amazon .

Tips to Help You Make More Money with Wholesale Selling

We ’ ve provided you with all the information you need to get your Amazon wholesale commercial enterprise started. But hera are a few more tips to help maximize your profits :

  • Try Other Selling Methods First: If you ’ re new to selling on Amazon consider trying retail or on-line arbitrage first gear. These methods require a smaller budget so there ’ second less risk. This will allow you to learn about Amazon selling before making a larger investing .
  • Always Do Proper Product Research and Analysis: This point can ’ triiodothyronine be emphasized adequate. The best sellers don ’ triiodothyronine find profitable products by opportunity. They do in-depth research to discover the items with the highest likely, based on loads of data. Use tools like the AMZScout Pro Extension to analyze any item you ’ re thinking about sell, and look at sales, reviews, margins, and rival levels to make smart decisions .
  • Use Amazon Ads: Consider using Amazon ads to drive more traffic to your product listings. Target the correct keywords by utilizing AMZScout ’ second Keyword Search and Reverse ASIN Lookup tools .
  • Take a Course: Find and register for courses taught by real Amazon wholesale sellers .

Most importantly, never stop eruditeness and continue trying new strategies to ensure your business is always optimized .


Amazon sweeping sell is a great manner to build a profitable eCommerce business. Follow the steps listed above, and use AMZScout ’ second tools, to find the right products and get your business started.

Get 10-in-1 Amazon Toolbox for Dropshipping, Arbitrage, and wholesale SellersTRY FOR FREEoa banner Get 10-in-1 Amazon Toolbox for Dropshipping, Arbitrage, and wholesale SellersTRY FOR FREE

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