Have you ever been sol broke that you couldn ’ t yield attention ? If thus, you probably couldn ’ t afford to build your digital mark either .
If you have no money, budget, resources, bandwidth or however you phrase it in your organization, here is a list of hacks to help build a digital brand with no money.
How to Build a Digital Brand with No Money
Attend A Conference #notreally
- Try to land a speaking gig. Conferences are always looking for experts and influencers to educate their audience. Look for the speaker submission page on the conference site. Submit and cross your fingers.
- Network with organizers. Reach out to conference organizers on social media and schmooze your way into a conference for free.
- Become a volunteer. Volunteering at a conference requires a small time commitment. Usually, you’ll help with the conference management and be a resource for conference attendees. As you work, you’ll have the opportunity to meet and network with the right people that can help grow your brand.
A capital means to increase awareness within your diligence is to be a part of the conversation taking place at a league .
You can add rate to these conversations by including your public opinion, advice, or thought-leadership .
- Reach out to conference speakers. Begin curating a Twitter list of speakers and attendees.
- Create and publish conference-related content on the conference dates.
- Post real-time content during the conference sessions. Create Snapchat and Instagram stories talking about the session topic, quotes mentioned, or questions posed to conference attendees.
Create Co-branded Content
The aim of co-branded capacity is to bring together two parties with different audiences and alike goals. These goals can be to increase mark awareness, grow e-mail subscribers, or increase gross .
basically, it brings your brand to a new hearing and provides a modern valuable resource to your existing audience .
Selecting the right partner when co-branding content is authoritative. Consider reviewing the mission statement of your craved partner and decide if it ’ s aligned with your values and goals .
If you share the lapp goals and values, the co-branded content will have a meaning impact for your brand .
What are the Benefits of Co-branding Content?
There are several benefits of co-branding your content .
Co-branding will enhance your position within the market. It will allow you to put your post as a thought-leader while simultaneously increasing awareness in a modern market .
once you cross-promote your contented, you ’ ll get more results for less attempt .
Each party will pull together resources to reach the lapp market which can double your potential reach .
You ’ ll then be able to increase trust in a new marketplace. Your stream hearing trusts you, now you have the ability to gain trust in new markets .
How to Cross-Promote Your Content?
Create a shared landing page. Feature both caller son on the page and mention the companies in the promotional textbook a well. then offer a registration option for a webinar announcing the subject .
After registration, be indisputable to include a social media share sport that includes the handles of each party .
Use social media. Both brands should tag each other on Instagram, or mention in a Tweet, LinkedIn post, or Facebook post .
Conduct a Webinar. Create a webinar highlighting the subject of your co-branded subject. This will give both parties the opportunity to introduce the subject in an impactful room .
DBI TIP : When selecting a co-branding partner, be certain to vet cautiously as their brand repute could impact your own .
Reuse Old Content
If you have an eBook that is performing well, you can repurpose it as a SlideShare presentation. You can besides take that lapp eBook and turn it into a month ’ s deserving of web log posts or you can turn that web log post into an infographic or video recording .
You can even take your most popular blog post about a sealed subject and turn it into an eBook.
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An Article: Let ’ s say you create an article about “ Tips for living a healthy life. ” These tips should be short and include facts, figures, and associate imagination .
Create five tips in three categories : food, fitness, and life style .
Each may be a separate blog post or presented in its entirety .
A Slideshow: Present the three blog posts as slideshows .
A Pinterest Board: Create a “ Healthy Life ” board on Pinterest and turn each tip and trope into a pin. Remember to edit each topple down to 50 words or less for the peg ’ sulfur description .
You can besides create separate boards for the food, seaworthiness, and life style tips .
A Quiz: Edit the three topple posts so that the content can be presented as an synergistic quiz .
An Infographic: Design an infographic that includes all the statistics and facts about the benefits of a healthy life style. Create three break infographics for each of the three categories .
Example :
A Video: Turn the infographic elements into an enliven video recording with narration that mirrors the article .
Example :
A Facebook Post: Turn each peak into an individual Facebook post. Remember to create a call-to-action, driving your fans back to your web site .
A Twitter Tweet: Turn your tips into tweets. Don ’ deoxythymidine monophosphate forget to include your web site URL and account for its characters within the 140 character terminus ad quem .
Consumer-Generated Content (CGC): Create a call-to-action asking consumers to contribution their own health tips and insights on sociable media and your web log. Share the best ones on your social media .
SEE ALSO: How to Slice and Dice Your Content Creation
In Conclusion
Don ’ deoxythymidine monophosphate worry about shelling out big money to build your digital sword. Try to schmooze your way into a league by volunteering .
Develop a partnership with another brand and create a co-branded piece of content. You can even reuse or repurpose and honest-to-god piece of subject for, as some may say, ‘ Free.99. ’ Get creative .
Do you know of any other hacks to get your brand more exposure? Tell me about it in the comments section below…
