You ’ rhenium creative. And you love to craft !
not to mention, you ’ ve catch pretty damn good at it .
Or, you have an amazing eye for vintage finds, but your closets are overflowing .
“ You should start an Etsy workshop ! ” your friends say. And, you ’ ve secretly shared that identical same remember .
Etsy is a thunder on-line marketplace full of amazing hand-made items and vintage goods. The platform brought in revenues of over $600 million in 2018 ! Who wouldn ’ t want to be a separate of such a successful venture ?
hera are the important stats you should know about Etsy shops :
- More than 2.1 million sellers offer over 60 million items for sale on Etsy.
- 86% of Etsy sellers are women, and nearly 95% of Etsy sellers run their shop from their home.
But you haven ’ deoxythymidine monophosphate started that Etsy shop yet. And, I ’ thousand guessing it ’ second because getting started can seem indeed daunting .
People much ask :
- How much does it cost to set up an Etsy shop?
- Do you have to have a business license to sell on Etsy?
- How do I sell successfully on Etsy?
- Is it worth selling on Etsy?
Don ’ thyroxine worry – you ’ ve got this ! And, we ’ ra here to help .
We ’ ve created a comprehensive template to help de-mystify and de-stress the work of starting an Etsy shop .
In the sections below, we ’ ll discus branding basics, how to create listings, product pricing, fiscal and legal details – even marketing and long-run scheme – everything you need to know to succeed as an Etsy entrepreneur .
1. Set up your account
Okay, let ’ s take a deep breath and prima donna properly in .
We ’ rhenium marching straightaway to Etsy and opening up that shop. But there ’ s no need for panic .
Setting up the shop is super childlike. And, once you get past this mental barrier, you ’ ll be free to build your Etsy business .
so, shall we ?
The very first step is to register your history .
once you ’ rhenium registered, you can start setting up your shop. You ’ ll be asked to specify a few basic preferences – like language and currency .
See ? I told you this was easy .
then they ’ ll necessitate you to do the scariest step of setting up your shop class – choosing a name .
But, I ’ molarity here to tell you – don ’ thymine sweat your denounce name equitable yet .
You ’ re right that you should take some time to think of a truly great name ( more on that in the adjacent segment – section 2 : Brand Your Etsy Shop ). But the name you enter here can be changed until you actually open your patronize. so, don ’ metric ton let having the perfective shop identify stop you from completing the rest of the process .
You can even change your shop name once after opening. So… emit. You ’ ra all right .
once you ’ ve entered a appoint, you ’ ll be allowed to stock your shop, set up payment and charge. Etsy does a great job of guiding you through the work – merely follow along, and you ’ ll be fine .
While Etsy does walk you through the mechanics of posting a list, we ’ ll cover how to create amazing listings that very sell in section 4 : Create Your Product Listings .
Before opening your workshop, fill in your bio and add a personal photograph. Writing your bio is a great means to start thinking about who you are, why you ’ re opening a denounce, and what you ’ rhenium passionate about. All of these things will be fabulously helpful to keep in beware when you start thinking about the following step – stigmatize .
We suggest that you read section 2 : Brand Your Etsy Shop and in truth think about your stigmatize before deciding on your concluding shop class name. so, without any further bustle – let ’ s talk about branding…
besides, remember that most states require you to register your business if the trade wind name under which you operate your business differs from your business ’ mho legal appoint .
For example, if your registered company is an LLC and is named Three Brothers, LLC, you can not operate that commercial enterprise legally in most states if you ’ re selling products under the trade name Three Tigers. That ’ s because the register name, and your trade name, are different .
fortunately, this is not a unmanageable problem to overcome. You can plainly register your actual trade wind appoint with your state of matter ( and or local government ) by filing a “ doing occupation as ” ( DBA ) security. DBAs are besides normally called “ assumed name, ” “ assumed commercial enterprise name, ” or “ deal name. ” here ’ s a fantastic resource that explains what a DBA is, the DBA country requirements, and how to file a DBA for your occupation in all 50 states and U.S. territories .
2. Brand your Etsy shop
Your Etsy shop will be unique.
Your Etsy shop will be alone. That ’ s because no other workshop has you at the helm and sells your specific line of goods .
Your mark and brand identity should besides be unique .
now, you may find yourself thinking, “ I ’ megabyte just opening an Etsy denounce. It ’ s a side hustle. I don ’ t need to worry about branding ! ”
But, your post identity is the way your customers and potential customers will perceive your patronize. That means you have a brand whether you choose to or not. And, you ’ ll be better served by making conscious branding choices rather of leaving it to probability .
Your sword identity ’ s importance can not be understated – specially in the authenticity-driven worldly concern of Etsy .
WHICH LOGO IS BEST ? lone 24 % of people answer all 5 questions correctly.
Think you can get a perfect score ?Take the free quiz now! Shoppers seek out Etsy for the personal association they can forge with the shopkeepers there. Consumers can buy most necessities at Target, Amazon, or their local grocery store shop. But, Etsy is known for its particular, one-of-a-kind goods with authentic backstories .
so, if you want to make sales, you ’ ve got to create a stigmatize identity that communicates the essence of what your shop is about and builds confidence in your patronize visitors .
indeed, before you post your inaugural list, ask yourself these important questions :
- What makes my merchandise unique?
- Who will want to buy my products?
- What can customers get from my Etsy shop that they can’t get anywhere else?
- What are my brand values?
- What is the most important part of my customer’s experience?
- What identity/personality do I want my Etsy shop to project?
Your answers to these questions ( and others like them ) will build the core of your shop class ’ s brand. Your commercial enterprise name, your company logo, your workshop standard or cover photograph, and the items you list should all be informed by these core brand ideas.
Etsy Branding Basics
Your shop has three major branded elements that you should be aware of :
- your shop name
- your avatar (usually a logo)
- the shop banner or cover photo
These are the chief tools that you can use to communicate your post in your Etsy shop. then, you ’ ll want to give them some real thinking .
All business names should be brand-specific, memorable, and alone – this helps to set you apart from your competitors. But, Etsy adds a few extra requirements for shop names. Shop list can ’ thyroxine include spaces, punctuation, or more than 20 characters. And, each denounce must have a unique name .
fortunately, these requirements will work for you ! They ’ ll wedge you to think of a unretentive, interesting list. Those are generally the easiest to remember .
Since punctuation and spaces are forbid, use capitalization to ensure your appoint is understood. For example, “ MyEtsyShop ” is easier to read than “ Myetsyshop. ”
The shop class embodiment is where your logo should go ( your personal photograph should already be featured under your shop class owner visibility ) .
Your logo, like your shop name, should be directly informed by your business brand .
Whether your sword is high-end or free-and-easy will determine what sorts of imagination and fonts you choose. If your hand-made items are complex, consider a complex logo. Likewise, if your vogue is dim-witted and minimalist, a childlike and minimalist logo would be the better choice. You get the idea .
In addition to making sure your logo represents your post, remember that Etsy provides a square field for your embodiment. so, avoid farseeing horizontal designs and choose a logo that will fit well inside a public square .
For a great model, check out ClaraLoo ’ s logo above. It has a bare, child-like, bumpkinly charm that absolutely reflects her playful and homelike greenhouse interior decoration. It ’ sulfur besides proportioned ideally to fit in the feather embodiment discipline .
Need help creating your best logo ? Let crowdspring help ! Our creatives are standing by to design a singular and memorable, custom-branded logo for your Etsy workshop .
Shop Banner or Cover Photo:
The top of your Etsy shop class is valuable substantial estate. This is where your standard or cover photograph will go. This sphere sets the ocular tone for your shop. And, when used effectively, it will memorably differentiate your shop from your competitors .
Etsy allows you to select a little standard ( 760px X 100px ) or a larger cover photograph ( 3360px X 840px ) to fill that quad .
functionally, a cover photograph has a discrete advantage over a minor banner. Cover photograph ( as shown above ) are visible when your shop is viewed both by calculator and smartphone. small banners only appear when your shop class is viewed on a calculator. For that reason, we recommend that you choose a cover photograph over a banner .
Having a well-designed banner or cover photograph is important. It makes your shop class more attractive, yes. But, more importantly, it creates a professional impression and makes your shop seem trustworthy and credible .
circus tent Etsy patronize ModParty uses their cover photograph for advertising their shop class mention and showing off some sincerely excellent product photos .
A final word on branding…
Your shop name, avatar, and standard or cover photograph are specific brand tools. But that ’ s not where branding ends in your Etsy workshop .
Kevin Jones of Debt Free Happens ( an Etsy entrepreneur, personal finance adept, and blogger ) explains :
If you sell cute stickers it may not make smell to besides sell customize beer mugs in the same shop. Both are capital products but you are trying to create an environment that the buyer feels comfortable in .
Every detail you post should reinforce your post. Customers should feel that all of your listings belong to in your workshop. And every list description you write should continue and underscore that feel. This makes your customers feel like they understand you and what your shop class is about. And that makes it feel like a safe, pleasant place to be .
Your bio and personal photograph are besides character of your brand. This personal information ( and the voice you use to communicate it ) create a deeper joining with your customers .
thus, be thoughtful when deciding what items to list and what information to include in your bio. Use a consistent voice when writing your number descriptions and writing any early customer-facing copy like your bio and storehouse policies .
You can learn more about the nuts and bolts of establishing and maintaining a reproducible stigmatize identity in Grow Your Small Business with Consistent Branding .
3. Crunch the numbers
When starting any raw commercial enterprise, it ’ second important to understand “ the numbers. ” You would typically discuss this in your business design .
But you don ’ t need to write a ball occupation design if you ’ re not seeking outside fund. You equitable need to assess what numbers are important when starting an Etsy business .
Etsy entrepreneurs will obviously want to track sales and profits ; but, you ’ ll besides need to keep an center on your start-up costs. You should build these initial costs into your price to pay yourself second for your investment over time .
fortunately, start-up costs for Etsy businesses are minimal compared to about any other type of occupation .
Start-up costs for an Etsy shop class are likely to include :
- your brand design (logo and banner/cover photo design)
- any license or permit fees (check with the SBA)
- basic infrastructural costs like internet service and Etsy listing fees (only $0.20 per listing!)
- any crafting tools you need to acquire to make products
- materials for your first products
Running bright calculations to determine how much it will sincerely cost to get your shop up and running will allow you to plan and avoid expensive surprises along the way .
Setting your prices
Setting the right prices can make or break your workshop .
To create an effective pricing strategy, you have to start by knowing how much it costs you to produce or acquire your products .
This includes fabric costs and the value of your prison term. And, you ’ ve got to bake the cost of running your business ( and some net income ! ) into your prices deoxyadenosine monophosphate well. differently, it will be difficult to sustain your business over meter .
Taylor Combs, a writer, and editor program for Etsy ’ s Seller Handbook, explains ;
first base and first, your price should account for the cost of the materials that went into making the detail and your fourth dimension. If you ’ rhenium uncertain, try searching for similar items on Etsy to see what the average monetary value orient is .
once you ’ ve done the mathematics, it ’ s prison term to start considering the less-tangible aspects – rival price and perceived rate .
Your likely customers are shopping for more than barely your goods. They ’ rhenium shop with your competitors, besides .
And, they know how much those items cost. consciously or not, they are gathering data about what they think a merchandise like yours should cost .
That means you need to be aware of what your competitors are charging, excessively .
You might feel that your products are worth more or that you want to charge less than your competitors. And that ’ s o .
But, if you ’ re wholly unaware of what your competitors charge, you may miss the bell ringer wholly – either costing you profit if you charge besides small or sales if you charge excessively much .
Perceived value is the come that a customer thinks a product is deserving. And, your rival ’ s prices are a part of that perception. But, not the whole photograph .
How your products look plays a function. A cheaply-made necklace that looks fancy may have a higher perceived value than a beautifully made bare necklace. Most customers have no theme how much time, money or effort actually goes into making a particular item .
Your brand can influence how your merchandise is perceived, a well .
A classy logo and high-end brand put will lead to a higher perceived value than an amateur logo and shop class standard .
so, remember to consider your sword and your rival ’ sulfur price when creating your own price scheme .
For more price information, check out this guide from the helpful folks at Etsy .
4. Create your product listings
Your listings are the lifeblood of your Etsy workshop .
Creating compelling listings can help your sales skyrocket – while lackluster listings will stagnate .
so, what does a compel Etsy listing look like ?
well, the best and the worst Etsy listings all include the lapp three components – product titles, descriptions, and photograph. It ’ s how you execute them that makes the difference.
Read more: Credit Saint Credit Repair Review
Master each of these three components, and you ’ ll have rock-star listings that leap into shopper ’ mho carts .
Your list titles identify your products to your likely customers .
Etsy ’ s Taylor Combs advises :
Think like a shopper and use words and phrases that buyers might use when searching for your detail .
It helps to be descriptive. You could name a number “ Wool Blanket. ” Or you could name that same number “ Hand-Braided 100 % Merino Wool Blanket. ”
Providing more information increases the likelihood that your number will be found. For exemplify, shoppers searching for “ merino wool blankets ” and shoppers searching for “ hand-braided blankets ” are both likely to find the second list .
And, the more descriptive your list championship is, the more the customer can learn about your intersection at a glance. You can showcase what makes your product particular and why customers can ’ thymine live without it before they ’ ve even clicked through .
Use evocative, descriptive words to highlight your products ’ best qualities, and your list titles will shine .
potent intersection photography is your best sales tool .
Shopping on the internet involves more doubt than shopping in person. In a store, you can handle and examine an token with your own two hands. Customers can ’ t touch the products they want to purchase on Etsy .
But bang-up product photos help to allay some of that doubt. And, well-styled photos that showcase the product in a means that resonates with your prey audience help shoppers to envision that detail in their lives .
Taylor Combs recommends including five photos on every list. She suggests that you take the come :
A well illuminated, gain photograph of the item you plan to sell
A photograph that shows alternate angles of the product so shoppers can make an informed leverage
A photograph showing any unique details of the product. Try to answer any questions a shopper might have about texture, tinge or the techniques used .
A photograph that shows the scale of the detail. Styling a photograph with early recognizable props or by having volunteer models hold it in their hands can help .
Take as many photos as needed to give your customers a dispatch understand of the intersection. And, of class, show it off to its best advantage .
Take photos with natural lighter ( alternatively of television camera flash ) – this makes a populace of dispute. Play around to find out what time of day yields the best light for you .
And remember that these pictures must appeal to your target customer. so, keep those customers in mind and style the photograph consequently .
But most importantly, make certain your products are the stars of the photos – simplicity is key .
For the full skinny on how to create the best product photograph, check out Etsy ’ s “ Ultimate Guide to Product Photography. ”
Writing an amazing project description is the final step to creating a leading list .
This is your opportunity to tell the story of your product. Include all of the alone details that make your item limited. If you made the product, be sure to talk briefly about your process .
Help your potential customers envision how the product might fit into and improve their lives. People make buying decisions with their hearts more often than their heads. indeed, paint an appealing picture, and you ’ ll attract better results than if you merely listed features .
ultimately, take a attend at the descriptions your top competitors write. Never plagiarize their cautiously written replicate. But you may get inspiration on what information to cover or formatting .
For even more great tips about writing amazing product descriptions, cluck here .
5. Fill in the business blanks
Starting an Etsy business is a truly user-friendly way to start a occupation .
But, it is a business .
This means that you will need to follow the lapp legal requirements your state has defined for any early business .
first, you ’ ll need to choose a legal structure for your newfangled Etsy clientele. We discussed these options previously in our article 15 Tips for Turning Your craft Hobby Into a successful business :
A exclusive proprietorship is the “ most basic type of business to establish ” according to the SBA ( Small Business Administration ). You are the lone owner of the business ; and, as such, are entirely responsible for the assets and liabilities accrued by the clientele. This may be good the ticket for your brand new, pamper crafting business as it is besides the easiest to set up .
If you ’ ra interested in a little more protection, an LLC ( or Limited Liability Company ) may be a better fit. The LLC business structure provides the limit liability features you would find in a pot. The Small Business Administration has all of the details about these common humble business structures and others .
To learn more about corporations, partnerships and early legal mistakes people normally make when setting up a small business, take a look at our post and video recording : 10 Legal Mistakes That Can Destroy Your Small Business And How To Avoid Them .
After you choose your occupation structure, you ’ ll indigence to file any necessary paperwork. The U.S. Small Business Administration tells us that some shape of license or permit is necessary for virtually every commercial enterprise type .
Their web site has all of the information you need to find out what kind of license or license you ’ ll need for your Etsy shop in your department of state .
For more details about legal considerations for your Etsy workshop, read this article from legal conformity experts Wolters Kluwer .
And, be certain to get familiar with Etsy ’ s own legal policy for sellers .
Taking concern of these true unstimulating but essential chores will ensure that you don ’ metric ton catch bitten in the rear late .
6. Make a stocking strategy
Opening a shop class is a bang-up first step .
But, if you hope to run a successful business, you need to plan for what comes after you open .
Maintaining your shop by rights is key to your success. And, well-stocked shops perform best .
so, Etsy hobbyists may get away with stocking their shops as they find items or when they feel like it ; but, Etsy entrepreneurs need to be more proactive. design now to ensure you ’ re not overwhelmed late .
Etsy allows three different types of shops : hand-made goods, vintage items, and crafting supplies. Each of these three categories will have different requirements for maintaining your store .
Depending on how prolific a craftsman you are, you may already have a substantial lineage of crafting supplies if that ’ s the event – adept on you ! You ’ rhenium set for a while .
If you ’ ra not already sitting on a large stock of craft supplies you can sell, you may want to develop buying relationships with wholesalers to increase your profit margin on the items you sell .
But, you will need to jump through a few minor hoops before you can do so. You ’ ll need an EIN, a tax license, and a registered business list. Check out this article from Chron to learn all the details if wholesale buying seems like the right fit for you .
If you ’ ve chosen to sell vintage goods, you credibly already have a solicitation of vintage items just waiting to be sold. And, that ’ second big – but what happens after this stock runs out ?
That ’ sulfur right ! shop ! And, while that may sound playfulness now, shopping for stock certificate can be hard work. And, it means that you need cash upfront to invest .
You may benefit from setting a regular shopping agenda to keep you on track. You should acquire new items systematically – an empty patronize is bad for business. And, finding quality vintage items can be hit and miss. Shopping regularly will ensure that you don ’ triiodothyronine find yourself in a merchandise drought .
Planning a regular patronize schedule besides allows you to plan your purchase expenses over fourth dimension, ensuring you can cover the investment .
If you plan to make the items you sell, you have a draw to think about .
- Will all of your items be made one-of-a-kind ?
- Or will you offer products that you can create an assembly-line style ?
- Will you sell downloadable digital goods (like prints or crafting patterns)?
- Or will you hand-craft physical items?
- Will you offer customized items on request?
Bear in heed that one-of-a-kind handmade items may bring you joy to make, but they ’ ll besides be the most ambitious to keep stock. supplement these more time-intensive items with basic products that are promptly and easy to make .
You can besides build out your shop with custom-made listings that are made on request. Custom listings are great because you know you ’ ll be paid for the item, and you don ’ t have to invest the time and feat until the regulate actually comes in .
It ’ s a good estimate to set output goals for yourself – like making x items per week to keep your shop class well-stocked. What is a naturalistic output goal for you ?
Whatever type of workshop you plan to run, don ’ t leave your success to chance. Planning for how you ’ ll stay stocked will increase your odds for success .
7. Plan for shipping
transport is depart and package ( hour angle ! ) to running an Etsy business .
Don ’ t wait until you ’ ve made your first sale to figure out how you ’ re going to fulfill the customer ’ sulfur orderliness. People have come to expect rapid transportation and ace communication. sol plan to figure out your shipping logistics so you don ’ deoxythymidine monophosphate ever keep customers waiting .
fortunately, Etsy knows that embark is significant, and they ’ ve got a system in locate to help their vendors ship more easily. You can print transport labels, calculate shipping charges, and racetrack packages right from your Etsy shop. You can sign up here .
But, you need to think beyond precisely the logistics. Etsy shoppers are looking for a personalize patronize experience. And, how their item is packaged is an important depart of that feel .
Consider including a curtly personal eminence. Think about what materials you ’ ll use to both protect the detail in transit and create a beautiful unbox feel .
Will you include coupons or a humble giving ?
Whatever you choose, be true to you and your shop class ’ s post .
8. Spread the Word
Opening an Etsy patronize does not necessarily equate to immediate sales and success. It takes time to build a presence and a customer infrastructure. But, there are certain steps you can take to help your shop grow firm !
As you ’ re first get down, look to your friends and family to make your first sales .
Online shoppers everywhere trust on cocksure reviews to feel condom about making a purchase. But, your sword spanking newfangled Etsy shop has no review yet .
therefore, reach out to friends and kin – they ’ ll want to support your enterprise. Encourage them to make a purchase or two and leave a positive, honest review. It besides never hurts to ask them to talk up your workshop to their friends !
Those reviews and sales will “ semen ” your shop class for future sales .
You may besides want to initiate a refer-a-friend campaign. All types of businesses endeavor for hard viva-voce market. You can encourage this by providing small print discount coupons .
Indicate on the coupon that it ’ s for a supporter and is only good for their first base purchase. then plaza these coupons in all of the packages you ship. And, to sweeten the hand – offer the original customer a discount on their next order if their ally makes a buy .
SEO stands for search engine optimization. In a nutshell, this means setting up your shop and listings to make it easy to find on the world wide web .
SEO is besides big a subject to do judge hera. But here are a few tips to get you started…
- Utilize tags in your Etsy listings. Tags allow you to “tag” a listing with certain keywords to make it easier for shoppers to find.
- Use popular keywords in your listing title and product descriptions.
- Use Etsy categories to make your items easier to find.
And, for oodles more information about Etsy Search and SEO, check out these articles .
As a new, energetic business owner, you ’ ll besides want to take full advantage of the cheap and easy exposure that social media marketing offers you. As we previously explained ,
sociable media gives you the ability to easily keep customers up-to-date on new products, store policies or sales. It besides enables you to build a social rapport with current customers, while building low-pressure relationships with future buyers .
Maintaining ( at a minimum ) a Twitter and Facebook presence will help you build an hearing of devotees .
Make it easy for visitors to see what your denounce is all about by featuring those fabulous photos of your products in a Facebook album .
social media is besides the perfect chopine to help future customers get to know you and your shop .
One major reason customers buy from Etsy rather of a major retailer is that they connect to that occupation ’ s floor. so, use your Facebook and Twitter to share that fib – for free !
9. Build a web presence outside of Etsy
You have an Etsy patronize. So a web site would be pleonastic, right ?
While you obviously don ’ t need a web site to open an Etsy shop, it ’ s an excellent tool for helping your occupation develop. hera ’ second why .
A web site gives any business more credibility. In our digital culture, people expect businesses to have a web site .
As we explained previously :
A late report shows that 97 % of consumers research their purchases online before they buy something .
now, shoppers surely aren ’ metric ton consciously seeking out Etsy vendors who besides have a web site. But about anyone can open an Etsy denounce. And if a customer is trying to decide between two similar Etsy shops and one has a professionally designed web site while the other does not…
well, I know who I ’ five hundred bargain from. And it ’ s not the shop with no web site .
Besides adding credibility, a stand-alone web site besides serves as another touch-point for customers to find your goods. It increases the chances of finding customers who don ’ thymine already shop on Etsy – widening your electric potential customer pool .
A simple, well-executed web site is enough to accomplish all of these benefits. You don ’ triiodothyronine tied need to have e-commerce capabilities on your web site – merely link customers directly to your Etsy shop .
Follow these guidelines to get the most from your website:
start by ensuring that your web site design is a clear extension of the sword you ’ ve established in your Etsy patronize. Visitors should be able to recognize that it ’ s the same business immediately .
Create consistency by…
- Prominently featuring your Etsy shop logo and name
- Using the same brand colors from your logo and Etsy banner on your website
- Sharing all of your product photos on your website with the same listing descriptions
- Match the same authentic writing voice on the website copy that you use in your Etsy shop
- Include an “About” section that shares the story you’ve shared on Etsy
- Link customers to your Etsy store to make purchases
last, a impregnable web site purpose will lend credibility and authenticity to your business. To learn more about bang-up web site purpose, check out Grow Your little business With These 7 Website Design Best Practices and 11 biggest web invention trends for 2022 .
You made it!
If you ’ ve followed all of the advice in this article, then you are well on your room to a successful Etsy business .
Nice work !
But, you may inactive have questions. In fact, you credibly do. And that ’ s o .
Etsy is one of the most supportive on-line communities in the world. You can seek out aid from your peers on the Etsy Forums. Etsy even has a profoundly enlightening Seller Handbook with articles covering every topic you could need to know about. indeed, you ’ rhenium never alone .
You ’ ve got this. Keep list and keep learn – and before farseeing, your Etsy commercial enterprise will be thriving .
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We regularly update this template to keep it current. It was most recently updated on January 3, 2022 .