How to Choose the RIGHT Realtor to Sell [7 Essential Steps]

The realtor you choose to sell your sign of the zodiac can easily make or break your sale .
By “ make or break ”, I mean the realtor you pick can be the difference of :

  • Tens of thousands of dollars in your selling price (sometimes more)
  • Selling quickly vs. having your home sit on the market
  • A stressful home selling experience vs. an easier one

But here ’ s the problem…
home sellers are forced to rely on the number of homes an agent has sold and their on-line reviews as the only prerequisites for the realtor they select.

While both of these are crucial, they can be very deceiving .
Why ?
Because know and reviews do not mean a real estate agentive role will have your best interests when selling your dwelling .
I ’ megabyte going to show you what to look for in a realtor so you know what does .
Follow these steps to learn how to choose a actual estate agent for selling .

1. Find more than one listing agent

The National Association of Realtors recently reported that 77 % of people selling a home chose their agent without speaking to others .
This makes feel because who wants to spend time searching for substantial estate of the realm agents and speaking to several people .
But unless you have industry expertness and know precisely what to look for, you ’ re going to want to invest the fourth dimension in finding a realtor .
merely speaking to one real estate of the realm agent will increase the probability of you picking the wrong list agent .
You ’ ll boost your chances of choosing the veracious realtor by finding adequate quality candidates .
ideally, you should aim to find more than one list agent .
here ’ s how you can find a realtor to sell your house :

  • Ask family and friends for a referral
  • Search for agents online
  • Save that mailer from your local neighborhood agent

The finish is to find a beneficial real estate of the realm agent .
Compiling an initial list with adequate candidates helps you do this .

Research the agents online

once you have your list, the future step is to do a little inquiry .
The goal here is to save meter by weeding out the agents who don ’ thymine meet the minimal criteria .
Those minimal criteria ?
experience and reviews .
This is important because you don ’ triiodothyronine want a cub or person with minimal experience selling your most valuable asset .
search for each agent on-line by typing their diagnose followed by “ realtor, ” “ real estate agent, ” or “ real estate of the realm. ”
look for these three things :

  • Years of experience
  • The number of properties they’ve sold
  • How recent those listings were

But make sure that these are properties they ’ ve listed and sold – not ones where they represented the buyer .

Search for online reviews

Prioritizing reviews is a mistake that sellers make when choosing a real estate of the realm agent .
Why ?
Because they can be easily fake or manipulated .
many real estate of the realm agents will lone ask for reviews from clients they know will leave five stars .
And many of these sites have a very weak vetting process or don ’ t have one at all .
But some reviews are legit .
You want to scour through that agent ’ s feedback to see if there is any common language that is repeated ( communication, service, negotiating, caring, etc. ) .
Any negative ones ?
It ’ s not necessarily a bad thing if there are one or two, but you want to see if that agent responded and how .

Narrow your list of potential agents

now that you ’ ve done a little research, it ’ south clock time to compress your tilt .
I ’ five hundred highly recommend not choosing any agents who have :

  • Not been licensed for more than 2 years.
  • Been licensed for 2+ years but haven’t sold a property within the last ~6-12 months.
  • Been licensed for numerous years but have sold less than 10 properties.
  • Multiple negative reviews.
  • Only a minimal number of five-star reviews

indeed remove potential candidates from your tilt who meet any of the items mentioned above .
Approach choosing a realtor in a alike way to preparing for a job interview .
Because that ’ s what it is .
Interviewing potential candidates allows you to gather key information before you decide who you want to hire to sell your firm .
many sellers miss this because they don ’ metric ton know what information to get and how to get it .
This is one of the things that causes them to pick the incorrectly number agent .
here ’ s how you can avoid that .

Ask the right questions

Most sellers ask questions before choosing their agentive role .
The problem is that they ask the wrong ones .
Most are generic and fair a formality .
Remember, you ’ re interviewing real estate agents to sell your most valuable asset .
indeed treat it as such .
here are several of the key questions to ask a realtor before hiring them .

How did you arrive at your suggested listing price?

You ’ ll perplex opinions about what your home plate should be listed at when meeting with actual estate agents .
But you don ’ metric ton just want a number .
You want to hear about the “ how. ”
If an agent can ’ metric ton explain the “ how, ” there ’ s a good probability that they won ’ thymine be able to defend their recommend price ( or higher ) when speaking to the buyer ’ sulfur agent .

How many homes have you sold like mine and near my location?

You want to get a grating estimate of how many sales that agent has that are like to yours and in your area .
What I mean by this is property type, value crop, and proximity .
How many single-family homes have they sold vs. condos/townhouses ?
And how many of those sales are near your location and in your estimated rate range ?

How many times have you represented the seller and buyer in the same transaction?

There are tactics used by many listing agents who make this a precedence indeed that they can get two commissions alternatively of one .
This can result in a a lot lower sales price for you .
I ’ ll tell you how to avoid this shortly .
But the goal here is to know these two things during the interview :

  • How many times they ’ ve represented both the buyer and seller in the like transaction
  • The share of these out of their total numeral of sales

Will you lower your commission?

You ’ re putting the agentive role to the test with this .
The person you ’ re going to hire will be negotiating tens of thousands of dollars for you .
If they can ’ deoxythymidine monophosphate negotiate their money, what makes you think they ’ re going to negotiate yours ?
You want to listen closely to their contiguous reaction and take note of how they respond .

Do you have references I can contact?

A dear real number estate agent will always have past clients who are willing to vouch for them .
Request the names, emails, and earphone numbers of three previous clients who have sold a home with that agent .
And here ’ s a bonus tip…
Before meeting with them, inquiry their previous sales and write down a few addresses .
then see if they ’ ll give you the names, emails, and phone numbers of those previous sellers .
Put any list agent who does this at the top of your tilt to choose from .

What’s your marketing plan?

not all actual estate agents provide the same services .
so you want to know how each agentive role plans on marketing your home to buyers .
Who do they think the buyer will be ?
What sell features will they use to enhance your home ?
Which market channels will they use to reach buyers ?
And what ’ mho included in their design ?
Professional photograph ? Video ? Brochures ? Staging ?

Don’t commit to a real estate agent during your first meeting

After you ’ ve gathered the information you need, don ’ triiodothyronine invest to choosing that realtor fair yet .
Your goal during the interview process was to collect samara information .
If you did what we discussed in this step, you ’ ll have the information you need to help you pick the best actual estate of the realm agent to sell your home .
But now it ’ sulfur time to assess that information .

3. Evaluate potential real estate agents

The future step in choosing your real estate agent is to evaluate potential candidates .
You do this by looking at some of the information you collected when interviewing them .
hera ’ s how to do that…

Assess their selling experience

The best campaigner will have know sell properties that are :

  • The same property type as yours ( family vs. condo/townhouse )
  • In your area
  • Near your home ’ sulfur estimated rate

Is your property a single-family residence ?
then you want a local agent who sells more single-family homes compared to other place types .
The same applies if your place is a condominium or townhouse .
Compare how many of these listings they ’ ve sold near your location .
But more importantly, you want a realtor who has experience sell in your price range .
If your home is deserving ~ $ 500k, an agent who primarily sells homes much higher than this might not make your sale a top precedence .
And if your home is worth ~ $ 1M+, you don ’ thyroxine want person with a track record of selling homes at a much lower monetary value point .
however, at this stage, you probably shouldn ’ thyroxine eliminate any of the agents just so far .
Get a good reason of how well their know matches your home and location, and then do this…

Evaluate their negotiating skills

How did they respond when you asked about the lower commission ?
Did they tell you why they ’ rhenium worth what they charge ?
Or did they immediately tell you that they ’ ll lower their fee ?
This is where you want to start thinking about not choosing certain list agents .
certain, a lower commission might sound big – but choosing a real estate agentive role entirely based on this can cost you sol much more .
Why ?
Because if a real estate agent can ’ metric ton defend their fiscal interest, they won ’ t know how to defend yours .

Analyze how they arrived at their suggested listing price

following, you want to evaluate each actual estate agentive role ’ second recommended list monetary value .
But don ’ thyroxine drive burrow imagination about the exact number .
alternatively, focus on how they got there in the first station .
see that the list price they chose is backed by data with a comparative market analysis ( CMA ) .
This is an psychoanalysis that about every list agent will provide to you before or during your initial merging .
Make certain there is some reasoning behind the number they ’ rhenium suggest .
If they ’ re not telling you how they arrived at their hint price, it normally means one of two things :

  • The veridical estate agentive role is inexperienced
  • They are intentionally inflating the “ value ” to earn your business

Since you eliminated the agents without experience at the begin of your search, it ’ s credibly the latter .
You should consider this a red flag and badly think doubly about picking that real estate agent to list your house .
More on this in a moment.

4. Compare marketing plans

market is key when selling your home .
It gets more buyers to view your list, which can lead to a better volunteer in a short measure of clock .
But not all real estate agents will give you the lapp service .
This is why you want to compare each real estate agent ’ second plan .
first, see how they ’ re going to showcase your home .
At a minimal, each agent should be including these to marketplace your property :

  • Posting to MLS and syndication of listing on all major sites
  • Professional photograph
  • professionally written property description
  • open houses and agent tours
  • signage

But if this is all that ’ sulfur included in their “ market plan, ” you should think about not picking them because this is considered the unsheathed minimum .
look for extra things that could help separate your property from other houses for sale .
Some of these might include :

  • television
  • Drone photos/video
  • custom brochures
  • Floor design
  • Staging
  • design to improve your value before listing

These are great market tools that could make your place stand out to prospective buyers .
But what you truly want is to choose a list agentive role who has the best overall design .
One that will attract the right buyer in the shortest amount of fourth dimension .

What’s the agent’s plan?

Any veridical estate agent can sell a sign of the zodiac .
particularly if it ’ s a seller ’ south market .
But there ’ s a rationality why certain real estate agents have a prove track record of selling homes faster and for more money .
That reason ?
Their selling strategy .
well, their strategy and negociate, but strategy comes first base .
What you want ( and motivation ) is to see how each agentive role ’ sulfur strategy stacks up against each early .
Do they have an actual plan ?
Or are they just throwing your house up on the MLS and all of the real estate of the realm search sites ?
The best plan has these 3 parts :

  • Identify the ideal buyer
  • list of selling features that are attractive to likely buyers
  • marketing channels used to maximize compass

Compare commercialize plans and favor the real estate agents who you think have the best overall approach .

5. Eliminate realtors with red flags

actual estate agents have a fiduciary duty to their clients, and many of them hold this to the highest standard .
But barely like with most professions, there are ones you need to watch out for .
These are the listing agents who are willing to risk their integrity for a paycheck .
unfortunately, it ’ s extremely difficult for sellers to recognize who they are .
But there are three things you can do to avoid choosing one of these seller agents .

Don’t pick an agent with an unrealistic list price

Some agents are very good at convincing you that they can sell your house for an high-flown amount .
It ’ s a common tactic used by “ circus tent ” real estate agents and local “ neighborhood agents. ”
They utilize their experience to make you believe that they can get a buyer to magically pay you an unrealistic price, hoping that this will convince you to not choose another listing agent .
They ’ ll express you a very mod and professional analysis and phone highly convincing .
But in the back of their thinker, they know that your house will sit on the marketplace and that you ’ ll have to drop the price .
For the seller, this normally results in high stress and a selling price that ends up being lower than it would have been if it had been priced accurately from the start .
Why would an agent do this ?
Because when it ’ s all said and done, you ’ re however going to pay them .
here ’ s how you can avoid this :
Don ’ thyroxine choose a real number estate of the realm agent whose list price is well higher than the others .
The inflate dollar measure may seem tempting, but don ’ thymine hang for it .
Before I got into the veridical estate of the realm diligence, I made this error when selling our home, and it was a nightmare .
Listing your dwelling above commercialize value will ignite a home sell experience that you don ’ deoxythymidine monophosphate want to think about .
If the price that the agent has suggested seems excessively beneficial to be true, then it probably is .

Don’t select a real estate agent with a high dual agency rate

normally, the agent you choose will only be representing you and your interests throughout the transaction .
But sometimes a real estate agent will represent both you and the buyer .
This is known as “ double representation, ” and it means your agent won ’ metric ton be able to protect you in the like way .
This happens a lot more frequently than you ’ five hundred think .
part of our vetting action to find the most hope number agents is analyzing every agent ’ s transaction history .
We look at numerous data points, and one of these is how many times that agent represented the seller and buyer in the like transaction compared to the full count of properties they ’ ve sold .
many of the “ top ” actual estate agents have a very high percentage .
Like, astronomically high ( 15-20 % + ) .
You don ’ t want to choose a real estate of the realm agent with this stat stick on their track record .
Why ?
Because your agent will be in a battle of interest .
They ’ ll need to get the highest sales price for you and the lowest one for the buyer .
As a consequence, they can ’ thyroxine negociate on your behalf .
This will result in a higher commission check for your agent ( two commissions rather of one ) but can easily result in a lower sale price for you .
Don ’ metric ton choose the agents whose ratio is at most 8 % + .
The lower the issue, the better .
You can completely avoid this by telling your agent upfront that you don ’ deoxythymidine monophosphate want them to represent the buyer .

Don’t get locked into a contract

You ’ ll signboard an agreement with the real estate agent you pick .
All home plate sellers do .
This agreement is normally for ~6 months ( assignable ) and doesn ’ thyroxine include an option to cancel .
Having the option to cancel is one of the best things to know when selling your home .
not therefore much because you might fire that realtor and pick person else, but because having the option to do indeed will keep your realtor on their toes .
You want them to know that you can choose another agent at any clock .
It ’ ll increase the chances of your agent making your sale a circus tent priority .
so before signing the agreement with the agent you choose, make sure they give you the option to cancel .
If they don ’ thyroxine, then don ’ t pick them .
It ’ sulfur unmanageable for sellers to know the type of service that a list agent provides before hiring them .
You can discover this by contacting each actual estate agent ’ s past clients and comparing the responses you get .
When you talk to them, don ’ thymine good listen to what they say – listen to how they say it .
sometimes the voice modulation can tell you a bunch more than the actual words they ’ rhenium saying .
here ’ s what you ’ ll want to know from those conversations .

Did the agent work for their benefit?

This can tell you a draw about how trustworthy that seller thinks that real estate agent is .
Any reluctance without hearing “ yes ” is something you want to pay attention to .
A quick “ yes ” with a detailed explanation is a bang-up sign .

How helpful were they?

This is a great way to find out about the type of services that each agent provides that can make your sale a bit easier .
Did they provide utilitarian steering when getting their firm ready to sell ?
Did they help make the seller ’ s move easier ?
If there ’ sulfur something particular that you need help with, ask about it .

How were their communication and responsiveness?

communication with a actual estate of the realm agentive role when selling a home is underestimate .
many sellers aren ’ thyroxine mindful of this until it ’ south excessively late .
This is an excellent opportunity for you to avoid this .
Did the agent answer their phone ?
How long did they take to respond ?
How cursorily did they respond to email and text ?
The end thing you want is to choose a realtor who doesn ’ thyroxine prioritize your business .

7. Choose your best realtor

now it ’ s time to select your number agent .
At this item, you have :

  • Interviewed and compared several list agents
  • Eliminated the ones you shouldn ’ thyroxine choose
  • Contacted their references

If there are still two or more real estate agents in the tend, then you need to go with your gut .
Who made the best stamp ?
Do you have a better personality match with one of them ?
Remember, you ’ re going to be working closely with this person, so you want to factor comfort into your decision .
arsenic soon as you know which listing agent you want to choose, pick up the earphone to let them know that you ’ ve decided to select them to sell your home .
They ’ ll go over the agreement with you and explain the future steps .
This is what will start your home plate sell travel .


Choosing the right actual estate of the realm agent when selling matters .
Your decisiveness will impact how fast you sell and how much money you walk away with .
If you need help, this is our bread and butter. SoldNest combines home sale data with your property attributes and our vet requirements to help you find the most reputable realtor.

If you followed everything we discussed, you ’ ll be selling your house with person who will prioritize your interests over a perpetration check .

Joseph Alongi

CEO/Co-founder at SoldNest
Joseph drives the strategic vision and works closely in all facets of our business as we continue to grow and build the SoldNest platform. He holds a real estate broker’s license in California and has over seventeen years of industry experience. He’s dedicated to making the entire real estate experience easier, faster, and more profitable for everyone. Joseph drives the strategic vision and works closely in all facets of our business as we continue to grow and build the SoldNest platform. He holds a real estate broker ‘s license in California and has over seventeen years of diligence experience. He ‘s dedicated to making the entire actual estate of the realm experience easier, faster, and more profitable for everyone .

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Category : Finance

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