In this post, we ’ ll go over :
- Why you should claim your business on Google.
- How to claim a business on Google.
- 4 ways to optimize your Google My Business listing to show up in search results.
PS: Did you hear? Google My Business will now be Google Business Profile. Read about this update here.
Why Should I Claim My Business on Google?
Most people tell you that Google My Business ( GMB ) is essential for local anesthetic SEO, and they ’ ra not incorrect, but it ’ s besides a big tone to getting on the map, period. even if you don ’ t have a brick-and-mortar location, verifying your business with Google will make you searchable–and findable–when you want to stand out from your contest .
But delay ! Don ’ thymine forget the best part. We can guarantee that Google My Business is within your budget because it ’ sulfur free.99. Let ’ s have into it .
How to Claim a Business on Google in 2 Steps (Seriously!)
Claiming a occupation on Google is extremely childlike. Follow these steps ( there are alone two ! ) to get listed .
1. Create (or find) your Google My Business listing.
foremost footfall : navigate to https : //www.google.com/business/ to create ( or find ) a list for your business. This mail will spell out each step of the process, but shout out to Google ’ s UX designers for making this vitamin a goofproof as potential .
first gear, search for your business name to see if it ’ second already listed on Google. If it shows up, you can click Manage and omission to the confirmation section. If it ’ s not on Google already, choice “ add your business to Google. ”
The following shield will ask for the name of your business. I recommend going with the name that you want your customers to refer to your business. For example, if your LLC is named differently than your shopfront, go with the name of the shopfront .
You ’ ll then need to choose the category that your business fits into. Hopefully, this is childlike, e.g. retail, consulting, or restaurant. Google provides a dropdown, so choose the category that you typically use to describe your business .
The next measure prompts you to add a physical localization. even if you do not have a shopfront, I recommend adding an address, like your corporate headquarters, because this will have an shock on local anesthetic SEO .
If you choose not to include a physical address, Google will ask you to provide your service areas, e.g. Manhattan, NY, or West Chester, PA. You can add multiple overhaul areas !
You decidedly want to add a means for customers to get in touch with you, so be indisputable to add your clientele earphone number and web site. Don ’ t have a business telephone ? Google has you covered with Google Voice .
2. Verify your listing on Google.
There are a few unlike ways to verify your business ; postcard, earphone, electronic mail, bulge, and clamant confirmation .
If your commercial enterprise uses Google Search Console, and you should, it ’ s probable that you ’ ll be able to instantaneously verify by logging into Google using your make electronic mail. Keep in mind, you or your network team needs to verify your occupation via Search Console .
To verify by postcard, Google will send a physical postcard to the address you ’ ve listed in your business profile. The postcard has a code on it, you just need to pluck it out of your mailbox and input the issue into Google My Business coach .
personally, this is my least favored way to verify. aside from USPS delays these days, barely anyone is in a physical office to receive a postcard .
similar to verifying by mail, using the call number you listed for your business, you can receive a textbook message to that count. The text will contain a code to enter into My Business director .
ultimately, electronic mail verification. If you choose this choice, Google will send an e-mail to your function electronic mail with a code. And yes, you guessed it, you can input that code in My Business coach to verify your business .
I’ve Claimed a Business on Google…Now What?
After you ’ ve followed the simple steps to claim a commercial enterprise on Google, you can take it a measure further and optimize your listing to indicate up in local searches. here are some tips .
Optimize your GMB listing with content.
once you verify your account, Google will prompt you to add more content and information about your party. Starting with hours of operation, asking if you want to allow customers to message your business through Google, and a description of your business .
Adding photos to your Google My Business list is probably the most impactful part of driving customers into your storehouse. You should add an official logo, a top image, and some pictures of your shopfront, employees, or services .
Include relevant information.
Does your business have special hours during holidays ? possibly your hours have changed during COVID-19 ? You can list especial hours, services, add a yoke to reserve an appointment, list health and safety precautions, and more proper in my business coach .
Ask for reviews.
This is a key separate of registering with Google My Business. not only will your customers be able to find your business, but they ’ ll besides be able to trust your services when you have leading reviews .
You can well request reviews of your business through social media or via electronic mail. Wordstream has some tips for garnering more reviews on Google !
Some immediate tips : Google reacts well when you have more reviews. It will boost your local SEO ! And it ’ s basically complimentary advertising, at 88 % of customers faith reviews a much as personal advice from friends .
P.S. If you ever need help oneself with your Google My Business list, we outlined all the ways to contact Google My Business support .
Get Listed on Google My Business
Creating and verifying your list on Google My Business can help you show up in Google Maps results and get found by new customers. All you have to do is follow these simpleton steps, optimize your listing, and keep it up to date !
Want to see if your listings — including Google My Business — are up to date ? Use this listings health check to find out !