How to Create The BEST Amazon Product Pages – The Selling Family

How to Create The BEST Amazon Product Pages Have you always been to Mall of America in Minnesota ? It ‘s the largest denounce plaza in the US. According to their web site, they have 520 stores !
average malls have about 100 stores. That means the Mall of America has five times as many stores. Does this prompt you of anywhere else ? possibly somewhere in Cyber Space ?
According to data from 2018, there are 564 million items for sale on Amazon ‘s US marketplace. abruptly Mall of America does n’t seem indeed massive !
nowadays do n’t let that number send you into a panic. Because trust me there are more than adequate buyers out there shopping on

But there ‘s no escaping the truth : if you want your fresh Amazon merchandise page to ever see a individual sale, it ‘s going to have to stand out from its 564,000,000 competitors !
In fact, this is one of the reasons I like the retail Arbitrage method. I can good hop on the list for already established products and brands like Oreo Cookies or Paw Patrol toys and accessories .
sometimes, though, you do need to create your own product page on Amazon. here are a few examples of times when you ‘re going to have to create your own listing in Seller Central :

  • Bringing a new RA, OA, or Wholesale product to Amazon
  • Creating a profitable bundle
  • Bringing a new Private Label product to market

Bringing these types of products to grocery store on Amazon can be identical profitable. Can you imagine being on a list as the only seller ? !
The key is you have to create Amazon intersection pages the right way .
There is nothing worse than creating a product page on Amazon and then having it precisely sit there. Talk about squandered time, wasted energy, and even wasted money on a product that is precisely sitting around not selling .
Over the years that I ‘ve been selling on Amazon, I have seen some very bad listings. Ok, truth is, I ‘ve even created some very bad ones ! ?
I ‘ve seen ( and I ‘m certain you have excessively ) product pages on Amazon that have keyword spammed titles, fastball points that are paragraphs hanker ( they ‘re called bullet train POINTS, not bullet BLOBS ), no merchandise descriptions, and images that leave me merely confused as to what I will receive when I place the ordain .
Our independent goal hera at The Selling Family is to make certain that you are able to succeed with whatever you ‘re selling on Amazon. We do n’t want you to be one of those bad product page examples !
Creating your first ( or next ) merchandise page does n’t have to be chilling ! Stick around and I ‘ll show you how to create Amazon merchandise pages that sell !

Amazon Product Pages Explained

Before I get into the kernel, I want to give you an overview of what makes for an amazing Amazon product page .
Let ‘s think again about those 500 stores at Mall of America .
think that you ‘ve ultimately picked a storehouse to browse. And now you ‘re trying to decide which of its many products to buy .
How would you decide ?

  • For clothing, I bet you’d try it on or at least touch it.
  • If it were a household item, you might pick it up and read the details on the box to learn about the features of the Robo Vac 9000.
  • If you were in a fabulous gourmet store, you might open up that $20 tin of peppermints to give them a smell….or maybe you’d flip the tin over to read the ingredients.

well, when you ‘re shopping on-line, you ca n’t do any of those things .
An item ‘s merchandise foliate on Amazon has to pull all the weight unit for selling an detail. In early words, your product page is your one scene at convincing a buyer that your product is THE product to buy .
By the clock an Amazon customer has read your product page, they should understand the benefits of buying/using your product and have an accurate common sense of what will actually arrive at their doorsill in 2 days .
Amazon actually makes things pretty pass with their rules : “ Product titles, intersection descriptions, and bullets must be clearly written and help customers understand the merchandise. ”
You have the following at your disposal to help customers understand your merchandise :

  • Product Title
  • Bullet Points
  • Description
  • Product Photo

And that ‘s about it ! So all of these components need to work together to create a positive buying experience for the customer .
Oh, and if you want customers to ever find your products on Amazon, you ‘ll need to add some search keywords a well ( more on that later ) .
As you can credibly tell, product pages rely heavily on your words. other than the product photograph, everything else on the page is text. fortunately, I picked the brain of professional Amazon copywriter Karon Thackston before writing this lead .
One last thing before we get started : it ‘s a good mind to review Amazon ‘s Product Detail Page Rules. This page contains the rules for Writing Listings and Adding Detail Pages. There ‘s no rationality to risk having your product page deleted because you unwittingly broke an Amazon rule !

Product Title

What is the first thing that you read on a product page ? The title !
This is the part of a foliate where person makes the decision if they even want to continue on and see what this item has to offer .
The title should give the buyer adequate data to make a sound choice on purchasing your product. All the main details should be included : Brand, Model, Size, Quantity, Colors, Patterns, etc .
There is a growing vogue that says intersection titles should be enormously long. I disagree. not lone are 500-character titles against Amazon ‘s terms of service, but they are besides difficult to read .
As person who buys a bunch-o-stuff on Amazon hebdomadally, I can tell you that when I see a huge title ( that is more like a paragraph ), I skip it. All the capital letters and pipes and stars and commas… yuck ! They all make the title unmanageable to understand so I precisely do n’t read that function .
This frequently results in intersection titles that look like this :
Bad Title On Amazon Example
alternatively of just being long, titles should be clear and enticing. This doesn ’ deoxythymidine monophosphate take more characters… it takes talent and skill to think like your customers .

Amazon’s Rules for Titles

here are Amazon ‘s rules for Product Titles, straight from their stylus guide :

  • Capitalize the first letter of each word
  • Do not capitalize conjunctions, articles, or prepositions with fewer than five letters
  • Use numerals (2 instead of Two)
  • State the number of items in a bundled product (pack of 10)
  • Keep it under 200 characters, but make sure to include critical information
  • Use only standard text, since special characters or symbols will not display in the title
  • Do not include price and quantity
  • Do not use ALL CAPS
  • Do not include information about yourself or your company. If you own the brand, put your brand information in the brand field
  • Do not include promotional messages, such as “sale” or “free ship.”
  • Use your Seller Name as the Brand or Manufacturer only if your product is Private Label
  • Do not include subjective commentary such as “Hot Item” or “Best Seller”

Helping your Titles Stand Out

With all these rules in place, how can your Title point of view out ?
In addition to the things Amazon suggests you include ( a brand list, a model number, coloring material, etc. ) choose a few handpicked adjectives to differentiate your product such as agio, elegant, 100 % natural, etc .
You ‘ll want to highlight something about your product that your contest does not .
here ‘s an case of a Product Title from a back-to-school package that I created : Teenage Mutant Ninja Turtles Back To School Bundle With Backpack, Light Up Lunch Box and Pencil Case 3 Items
I chose to draw attention to the “ Light Up Lunch Box ” correct in the title because I think that ‘s a pretty singular sport of the bundle that I created. I besides followed the rules by stating the total of products in my package and following the capitalization guidelines .

Bullet Points

The bullet train points ( which Amazon calls “ Key Features ” ) are the second place on a list that person is going to read. They should know correct away after reading the bullets if the merchandise you are offering has what they are looking for or not .
Your fastball points should highlight the major features and benefits of your detail. We want to answer their questions before they flush think of them .
Your fastball points can actually convey a bunch of information to your buyer. But that does n’t mean you have to turn them into paragraph !
Like the Title, more is not always better with bullets .
When you create bullets that are besides long, the scheme can backfire on you. It becomes a huge blob of text that ‘s intimidating for shoppers to read. It ‘s all lumped together ( because that ‘s how Amazon formats things ) so when the customer scrolls down, they are faced with nothing but words and very little whitespace. here ‘s one model :
seriously, if I tried to read that whole thing I would get a headache .
Do your buyers a favor and respect their fourth dimension. Do n’t force them to read tons of copy that is n’t necessary to make the sale .

Amazon’s Rules for Bullets

Amazon has specific rules for writing a intersection ‘s Key Features ( fastball points ) :

  • Highlight the top five features that you want customers to consider. For example:
    • Dimensions
    • Age appropriateness
    • Country of origin
    • Warranty information
  • Begin each bullet point with a capital letter
  • Write in fragments and do not include ending punctuation
  • Write all numbers as numerals
  • Separate phrases in one bullet with semicolons
  • Spell out measurements such as quart, inch, or feet
  • Do not use hyphens, symbols, period, or exclamation points
  • Do not write vague statements: be as specific as possible with product features and attributes
  • Do not enter company-specific information; this section is for product features only
  • Do not include promotional and pricing information
  • Do not include shipping or company information. Amazon policy prohibits including the seller, company, or shipping information

Bullets with Benefits

Shoppers and readers are busy. Bullets are your opportunity to give them skimmable information that tells them precisely what they need to know .
about everybody skims when they read. Heck, it ‘s why I include bulleted lists in my blog posts ! I want you to be able to find the information you need cursorily .
Let each fastball focus on one key feature of speech and benefit. That direction the reviewer can barely follow down the list and see “ what ‘s in it for me ? ”
I want to show you how easy it can be to add benefits to your bullets. here ‘s a screenshot from a product page for a 4-pack of tumbler glasses. I ‘ve highlighted what I consider to be the benefits in Blue :
Good example of product bullets with benefits
nowadays here ‘s how this lapp merchandise might have looked in the hands of a less skilled list creator :

  • High-quality acrylic construction and screw-on lid
  • Double walled tumblers
  • Made from 100% BPA free acrylic plastic
  • Classic cup base fits standard cup holders
  • The set comes with four 16 oz tumblers with matching reusable plastic straw in pink, yellow, orange and mint

sure, this covers all the basics, but it ‘s barely the features. This shorter adaptation is missing the benefits ( and it would credibly miss out on a lot of sales, excessively ! ) .
One final tip in subject you ‘re truly stuck on turning a feature into a benefit. After you write a sport down, ask yourself : “So what?”

“ Double walled tumbler ” … what ?
“ To provide a sweat proof and condensation free cup to prevent drips ! ”

Product Description

indeed you have gotten the buyer this far. now it ‘s prison term to close the consider .
Use this section to write about how the buyer will feel or what they will experience when they purchase your product. If you have any last details that you need to share or crucial facts about the product, this is where they should go .
It ‘s besides your last chance to stand out from the crowd .
Think about a walk down the toothpaste aisle at a drugstore. What do you see ? Dozens of different products that each have specific purposes .
One is for kids and tastes like bubble glue. One is for people with sensitive teeth. Another is for those who want white tooth. Some offer a combination : sensitive, whitening with cream of tartar command, etc. It ‘s comfortable to find which toothpaste you want because each one caters to specific needs .
This is what your product descriptions and listings should do .
If you ‘re bundling, ask yourself what the benefit of the package is. Why did you decide to put that detail bundle together ? What is the advantage for the customer if they buy your bundle rather of the individual items ?
private pronounce ? You may have the lapp, demand product as many other sellers. If the rest of them are saying that their silicon spatula set is heat tolerant, you could mention a different profit that others are n’t talking about to set yourself aside. ( possibly that these are more durable than arctic, they do n’t crack or bit, etc. )
Do n’t follow the push ! If you military position your items to seem barely like all the rest you will make it highly unmanageable for customers to make a buy decision. They ‘ll be stuck looking at a filmdom and thinking “ All these look just alike. Which one should I buy ? ”
Need an exemplar ? here ‘s the Product Description from the lapp set of 4 tumblers I showed you earlier. Notice how it calls attention to features, benefits, and feelings .
“ The 16 oz. high mark double wall acrylic fiber tumbler is perfect for traveling, the outdoors, and at home plate. The acrylic fiber corporeal is a safe alternate to glass, particularly around kids. The double wall construction reduces condensing to help prevent drip onto tables and countertops. great for both hot and cold liquids. ”
After reading this, I can fair picture how great it will be to have these drip-proof glasses around on fun summer trips with my family. I besides know that my son will be condom because these tumblers wo n’t break like glass .

Amazon’s Rules for Product Descriptions

here are Amazon ‘s official guidelines for writing product descriptions :

  • Describe the major product features, such as size, style, and what the product can be used for
  • Include accurate dimensions, care instructions, and warranty information
  • Use correct grammar, punctuation, and complete sentences
  • Do not include any of the following types of information:
    • Seller name
    • E-mail address
    • Website URL
    • Company-specific information
    • Details about another product that you sell
    • Promotion language such as “SALE” or “free shipping”

Product Images

Low-quality photos are a quick way to chase away customers. Nothing screech “ I ship from my messy kitchen ” like a product photograph taken in abject light on a cluttered kitchen table ! ( Hey, I do n’t care if that ‘s how you run your business, but your customers do n’t need to know ! )
You need professional quality product images, both to satisfy Amazon ‘s requirements and to attract buyers .
fortunately, there are however ways to DIY your product photos while getting high-quality images .
now possibly you ‘re golden enough to have a DSLR camera, professional lights, and a backdrop in your home. If so, go ahead and start taking photos !
But Amazon has made it a small easier for the rest of us who do most of our photography work on our iPhones 🙂
The Amazon Seller App now includes a “ Product Photo Studio ”. You can access this from the Menu of the app on your iPhone or Android device .
When you take a photograph with the Amazon Seller App, it helps you crop your image properly and even checks to make sure you ‘re following all the rules .
The hardest thing to get right is probably “ Clean white background. ” But Amazon recommends buying their AmazonBasics portable Photo Studio to help with light up and clean backgrounds .
Portable Photo Studio in use
If you use the App and the portable Studio, you ‘re well on your way to having above-average product photos .
Of course, if you need the absolute best timbre ( or have a indigence for life style or in-use photos for secondary coil images ), then you might want to hire this one out. There are enough of merchandise photographers available to hire on sites like FreeUp .

Amazon’s Rules for Product Images

According to Amazon, the best intersection images will :

  • Have pure white backgrounds
  • Have at least 1,000 dpi, so that it won’t turn fuzzy when customers zoom in on your image
  • Show the entire product, and have the product occupy at least 80 percent of the image area
  • Include only what the customer will receive

If your trope includes any of the pursuit elements, you may receive a quality alert on your list :

  • Borders, watermarks, text, or other decorations
  • Colored backgrounds or lifestyle pictures
  • Drawings or sketches of the product
  • Accessories or additional products not included in the offer
  • Image placeholders, such as “no image available” text
  • Promotional text such as “SALE” or “free shipping”
  • Multiple colors of the same product

Amazon Keywords

Keywords and search Terms are a very misconstrue aspect of creating product listings on Amazon. This is why we end up with spammy titles and products showing up in irrelevant searches .
Sellers are precisely dumping every keyword they can think of in the search terms, whether they fit or not. Plus they think that if the title has a crowd of keywords in it, they will show up beginning in results. This is not the sheath !
While creating your list, you need to add all of your other keywords to the section called “ search terms ”. Unlike the other sections of the product foliate, this is entirely visible in the backend of Seller Central. Your customers do n’t see this information on the product page. This is where you add the other keywords that did n’t fit neatly into your title .
here is an important tiptoe, you do not need to repeat any of your championship keywords in the number search terms .
Amazon Advantage book cover I ‘m a little embarrass to admit how long it took me to learn this ! I thought that you had to repeat the title into the search terms as well. I learned this when I read Karon Thackston ‘s guide about writing the copy for Amazon listings : “ Amazon advantage : product Listing Strategies to Boost Your Sales ” ( you can get 20 % off with coupon code JESSICA20 )
These are the extra keywords I used when creating my list for the Ninja Turtles spinal column to school bunch : TMNT For Kids Masked bag tote container boys Michelangelo Leonardo Raphael Donatello holder insulated zippered pouch girls
You will notice that I do not need commas between the terms and that I do not repeat any of the terms from the title. so, read alone the terms make no sense ! But they will cover things like : Ninja Turtles Backpack For Kids or TMNT lunch lug or Turtles zippered pencil casing .
here ‘s where that info all goes in Seller Central. You equitable go to the Keywords tab of the Edit Product Info page. Be sure to toggle on “ Advanced View ” if you ‘re not seeing all the sections .
The Keywords tab in Edit Product Details

Keyword Research

For my rear to school pile, I already knew which keywords I wanted to use. I just had to add them to the style and research Terms in Seller Central .
But sometimes, specially in Private Label, you have to do keyword research to find the right keywords to add to your list .
There are probably one or two keywords that will come to mind right aside for your product. That ‘s a beneficial position to start your keyword research .
You can take those early ideas and run them through respective keyword research tools. There are plenty of pay services that do that and some spare options as well .
Amazon Search Autocomplete (free)
When you start typing into Amazon ‘s search bar, they mechanically generate suggestions. It ‘s the lapp room that typing into Google works .
You can use this to get keyword ideas for your list. here ‘s what Amazon suggests when I type “ spatula ” into the search measure :
Amazon's autocomplete suggestions for Spatula
Helium10 (paid)
Sign up for Helium 10 For much more in-depth keyword research and intersection research tools, I recommend a paid overhaul like Helium10 .
With Helium10, you can use their Magnet, Cerebro, Frankenstein, Scribbles, and Keyword Tracker Tools to do a deep honkytonk on keyword strategy .
You can constantly get started with their free plan. If you find yourself doing frequent keyword inquiry and need one of their paid plans, you can get 50 % off your first calendar month with Helium10 coupon code THESELLINGFAMILY50. Sign up here to create your free account or claim your discount rate .

Search for Your Own Product

One final topple is to do a search for your own product .
If you ca n’t find your list, no one else can either ! Sometimes it takes a few minutes to update the list to the catalogue, but make surely to do it while you are still in the list mentality .
character into the search bar the lapp way you would as a buyer. You will notice that as you are searching for your product, you may actually type in different terms than you thought of when you were creating the list. That is the remainder between thinking as a buyer and a seller. A dim-witted act of searching for a product in truth helps to switch from one to the other. Try it out ?
If you type in a phrase and your list does n’t come back up, make certain to go rear into the keyword section of your listing and add whatever research terms you used that you did n’t already have down .

Create Amazon Product Pages Today

I hope this has helped you make sense of the many moving parts of a profitable intersection page on Amazon.

While I broadly tell newly Amazon sellers to hold off on creating newfangled listings, you will reach a point in your betray career where it is both necessary and profitable to follow these steps .
If you ‘re a more know seller, these tips should help you optimize your Amazon listings by improving your keyword scheme and the buyer experience. There ‘s constantly room for more Amazon sales 🙂
If you have any other tips that you would like to partake please feel rid to do indeed below in the comments. We would love to hear them !

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Category : Finance

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