How to Start an Online Boutique in 2022: 7 Simple Steps


Choose an Ecommerce Platform

Go to the top You ’ ve got your brand, built your business plan, and ticked all the legal boxes… now it’s time to build your online storefront. In the same room you sourced a supplier, you ’ ll need to make certain that your ecommerce platform is the right fit for your boutique. Does the platform have the tools, templates, and prices to suit your business model ? There are two chief choices when it comes to picking an ecommerce platform :

  • Use an ecommerce website builder, such as Wix or Squarespace
  • Use WordPress with an ecommerce plugin, such as WooCommerce

It can feel a bite consuming when trying to decide between the two, but Sarah Dudgeon, the fall through of on-line boutique Art Of Your Success, shared some thoughts on taking the plunge :

“ Know yourself. Do you want something out of the box and ready to go, or would you like to tinker and add bits yourself ? Are you happy paying more for extra features ? once you ’ ve answered these honestly, it will help you choose the right solution. ”

fortunately, we ’ re besides here to give you some guidance. Below, we ’ ll dive into the pros and cons of both these options, before digging a bite deeper to help you figure out which platform is well suited to you. Having tested over 50 web site builders and ecommerce platforms, we ’ ra gallant to be experts in ecommerce. We put each chopine through rigorous drug user tests so that we can bring you accurate insights to help you make your decision more easily. Thanks to our in-depth research, we ’ re in the best position to help you find which ecommerce chopine is the mighty option for your on-line boutique .

Ecommerce Builders vs WordPress

An ecommerce web site builder is an on-line tool that ’ s designed to help people build their very own on-line stores – without needing any technical school skills ! It ’ randomness quick, easy, and comes with extra support which makes it perfect for beginners. however, some might find it excessively simplistic because of its can-do overture. WordPress is a popular open-source chopine that powers over a third of websites. WordPress is popular because it gives you ultimate creative control over the customization of your web site. But because it ’ s like a space analyze, it can take longer to build your site. Below, we ’ ll provide a promptly compendious of both options, looking at their pros and cons and deciding who each platform is best for.

Ecommerce Builders: Pros and Cons

Pros Cons
You have hands-on help and support available to assist you anytime you feel stuck. If you’re planning a custom or complex store, you may feel limited by an ecommerce builder’s capabilities.
You can easily customize your storefront to suit your branding without any coding knowledge or paid help from a professional. Starter prices for ecommerce builders usually land between $20 and $30 per month, which can feel like a lot to new businesses.
All the tools and features you need to make your boutique successful are already built into the platform, ready to be used. Some ecommerce website builders charge transaction fees.

Ecommerce website builders are best if you:

  • Want to build your store quickly
  • Don’t have coding skills
  • Prefer easy-to-budget costs
  • Are keen to start building today

WordPress: Pros and Cons

Pros Cons
You have total customization control over your website. While coding isn’t essential, it is helpful for getting the most out of WordPress.
WordPress is free – there are other costs involved, but it’s possible to keep costs very low. If you need support, you’ll either have to rely on forums, or hire someone to help you out.
You can create a very large or complex website with WordPress, without running into limitations. Building with WordPress takes time to do properly, from finding the best web host to securing your site.

WordPress is best if you:

  • Have plenty of time to learn WordPress and perfect your store
  • Need a complex or custom website
  • Have some basic coding skills
  • Want total customization and control over your online boutique

Using an Ecommerce Website Builder

To create a store using an ecommerce builder you merely sign up, choose a premade template you like, customize the design and settings, add your own products, and publish your store. No tease, developers, or web designers needed !wix ecommerce exampleEcommerce builder tools, like the Wix Ecommerce setup assistant pictured above, make building a feature-rich online store as easy as possible. When choosing an ecommerce web site builder, there are enough of options out there. Below, we ’ ve compared our two favorites – Wix and Squarespace – to help you make your decision with confidence. If an ecommerce web site builder sounds like the right suit for your needs, we have some recommendations for you ! Check out the table below to compare the top three ecommerce builders on the market. Each one has earned its place in our rankings by performing well throughout our thorough research process .wix logo

Best all-round ecommerce builder for inventories of 8 products or less

4.5 out of 5 still Of Use 4 out of 5 stars invention Functionalities 3.5 out of 5 stars Website Features 4.3 out of 5 stars Sales Features 4.2 out of 5 stars Value For Money 4.4 out of 5 stars serve and defend 3.8 out of 5 stars Customer score 4.3 out of 5 stars Visit Wix Read Full Review squarespace logo

Best for building a small- inventory store with strong branding and excellent design functionality


out of 5 comfort Of Use 4.2 out of 5 stars design Functionalities 4.1 out of 5 stars Website Features 3.9 out of 5 stars Sales Features 3.4 out of 5 stars Value For Money 4.4 out of 5 stars help and support 3.5 out of 5 stars Customer mark 4.3 out of 5 stars Visit Squarespace Read Full Review Both Wix and Squarespace have earned their place in our rankings because of their top performance in our research. But that ’ s not all – they each boast a great set of features that make them perfect for boutiques. Wix is ideal if you have a smaller inventory, as it gives you the ability to schedule limited-edition drops of your products. It ’ sulfur besides excellent respect for money ! similarly, Squarespace has been designed to showcase a smaller number of products, and – thanks to its stunning template designs and potent stigmatize – you can guarantee your items will always take center stage .

Wix eCommerce Squarespace
Overall score /5 4.7 4.3
Best for… Best all-round ecommerce builder for inventories of 8 products or less Best for building a small- inventory store with strong branding and excellent design functionality
Starting price (billed annually) $23/month $18/month
Free trial/plan? Free plan (you’ll need to pay in order to start selling, though) 14-day free trial
App market Yes Yes
Social Media Integration Yes Yes
Email Marketing Yes Yes – from $8/month
No. templates 500+ (80+ online store-specific themes) 100+

Find out more about Wix eCommerce

Wix is the best web site builder with ecommerce functionality. That is, Wix is first and foremost a web site builder that has ecommerce price plans. Wix scored 4.5 stars out of 5 overall in our research. Ideal for users with a creative eye, Wix ’ s intuitive drag-and-drop design tools will make build up your boutique feel like a breeze. It ’ s a great option for starting a little on-line boutique, and will allow you to list a express number of products in varying sizes. On the other hand, Wix doesn ’ triiodothyronine have the same backend functionality that you ’ ll find with other ecommerce titans, such as Shopify or BigCommerce. however, you ’ re improbable to need this kind of baron if you ’ re starting a minor boutique. If you do decide to transition your commercial enterprise to a fully-fledged memory, you might find that you need a bite more than Wix can offer. Wix ’ s standout ecommerce features include :

  • Product zoom – allow users to really see the details in the products they’re purchasing
  • Product videos – product videos are a great way of letting customers check out how the item looks and functions in action
  • Supports over 15 payment gateways – connect to PayPal, Stripe, Square, and many more
  • Wix Ascend – automate your marketing workflow and create campaigns
  • 200+ apps with 50 within the ‘online store’ category

Wix’s ecommerce plans range from $23 to $49 per month when billed annually.

Find out more about Squarespace

Squarespace is renowned for its classy and chic design functionality. This is perfect for an on-line boutique, where brand-building plays a significant function in attracting patriotic customers. Squarespace scored 4.3 stars out of 5 overall in our research. With its emphasis on satiny, professional design and high-impact images, Squarespace ’ south templates act as a deluxe backdrop for exclusive boutique collections. It allows you to create a high-end personalize shopfront to reflect your unique brand and recess. Squarespace besides delivers on the marketing front, giving you the ability to schedule social media posts and build your loyal following through regular electronic mail sends. however, no builder is perfective – and there are areas where Squarespace could improve. For example, it presently supports fewer payment gateways than Wix, while Squarespace ’ s app storehouse can ’ deoxythymidine monophosphate compete with its main competitors. Squarespace ’ s standout ecommerce features include :

  • Quick-view highlight boxes – clicking on quick-view will give customers a snapshot of the product without navigating away from the main page
  • Different product variations – add different sizes and colors for the same product listing
  • Instagram selling – connect to Instagram and take your sales across multiple channels
  • In-built analytics – track customer behavior without having to download a separate app
  • Customer waitlists – customers can join waitlists for your most in-demand products
  • Email marketing – cultivate your database into a loyal customer following

Squarespace ’ s ecommerce plans range from $ 18 to $ 40 per calendar month when billed per annum .

Further Reading

  • Wix eCommerce Review – learn more about Wix eCommerce with our detailed review
  • Wix Pricing – find out which Wix plan is best for you
  • Squarespace Review – learn more about Squarespace with our detailed review
  • Squarespace Pricing – does Squarespace represent good value for money?

Using WordPress With an Ecommerce Plugin

To build a memory using WordPress, you first need to find hosting for your web site. We recommend Bluehost because it has the best WordPress specific hosting plans on the market. After this, your next step is to install WordPress with your chosen hosting provider, blue-ribbon and install your theme, and then add any plugins for features you might need. We recommend using the WooCommerce plugin ( with Bluehost ’ s WooCommerce hosting ) to create your store, as WordPress doesn ’ t come with ecommerce features built-in. WooCommerce is potent, compromising, and scored 4.2 stars out of 5 in our screen .woocommerce exampleWooCommerce is an impressive WordPress plugin that can add everything from shipping options to secure payments to your website. If you ’ re excited to make a begin with WordPress, we have a couple of recommendations for you, based on our inquiry, to help you take the first steps. Find out more about why we recommend WooCommerce and Bluehost below. WooCommerce is an open-source ecommerce plugin, that ’ s specifically designed for WordPress. We recommend choosing WooCommerce because it lived up to its reputation when we tested it ourselves – it scored 4.2 stars out of 5.  WooCommerce is free, like WordPress, and comes with all the ability and flexibility you would expect from an open-source ecommerce plugin. It ’ second besides easy for total technical school novices to get started on, because it has a helpful setup ace that walks you through setting up your memory. If you decide to use WordPress to build your on-line boutique, installing WooCommerce is the natural choice, and one we can highly recommend. Choosing a authentic host provider is essential for the success of your WordPress web site. Bluehost not only topped our rankings as the best overall web host, it besides steals the entitle for best WordPress hosting supplier, scoring an impressive 4.8 stars out of 5 !

Better inactive, both WordPress and WooCommerce have formally recommended Bluehost. This is because it offers WordPress-specific plans, which include :

  • Automatic WordPress installation – Bluehost actually installs WordPress for you, which is much easier than trying to do it yourself manually.
  • Automatic WordPress updates – WordPress is prone to security issues if you forget to update your site regularly, so Bluehost does it for you.
  • 24/7 expert WordPress support – you have WordPress experts on-hand to help you with any issues, no matter what time or day it is.

Bluehost offers shared WordPress host, for small sites, and managed WordPress host, for larger businesses. It even has WooCommerce-specific host that mechanically installs a WooCommerce and a shopfront subject for you.

Read more:

  • Read our full Bluehost Review to learn more about its pros, cons, features, and pricing
  • Discover the Best WordPress Hosting Providers to make sure you find the best host for your nees

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Category : Finance

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