fortunately, there are dozens of ways you can make more sales online, many of which you can implement right off. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we ’ ll be looking at 25 such strategies, indeed whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase on-line sales performance .
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1. Be Honest in Your Sales Copy
This might seem painfully obvious, but it ’ randomness amazing to me how many sites write checks their products can ’ thymine cash. not lone is honesty in your copy all-important to your business ’ repute, it besides fosters and encourages trust in your mark. Don ’ t make claims you can ’ triiodothyronine substantiate, and don ’ deoxythymidine monophosphate use hyperbole lightly – nowadays ’ mho consumers are allergic to marketing BS, indeed be honest, straightforward, and approachable in all your sales copy, from your home page to your e-mail campaigns.
Reading: 25 Ways to Increase Online Sales
This PETA ad was pulled from billboards in the U.K. by the ad Standards Authority in 2013 for making uncorroborated claims .
This rationale besides applies to how you position yourself as a business. Ever come across a locate that ’ s obviously run by one or two people, but features copy that would be better suited to a multinational enterprise company ? This approach not lone makes you look anserine, it besides damages your brand ’ south credibility. If you ’ re a modest company, take pride in that and be upfront about it – many consumers are turning to smaller businesses precisely because of the more personalize, personal service they can offer. Don ’ metric ton try to be something you ’ re not .
2. Get More Ad Clicks with Ad Extensions
If you ’ ra sell stuff on-line, ad extensions are a no-brainer – this sport ( available in both AdWords and Bing ) allows you to make your ad bigger with more places to click. And it doesn ’ thymine price any excess ! AND it increases your ad ’ south click-through rate ! Amazing, right ?
In the above example, the links to “ Men ’ sulfur Sunglasses ” and “ Women ’ randomness Sunglasses ” contribute people who are looking to buy a raw pair of Ray-Ban ’ s two extra places to click. This saves the likely customer a step and makes it easier and faster to find precisely what they want ( so they go to your site alternatively of a rival ’ south ) .
3. Show Off Customer Testimonials and Trust Signals
In today ’ s social media environment, customer feedback has never been more crucial. fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your armory – testimonials .
Legions of quenched customers are well more influential than even the best-written sales copy, thus lay down certain you include gushing testimonials and reviews from your hard-core brand evangelists gushing about how fantastic you are. These might appear on your merchandise pages, landing pages, price page, even your home page. For more information, check out my post on the power of customer testimonials .
similarly, the inclusion of trust signals can be an excellent way to increase on-line sales, as it creates a more favorable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. If your business has any professional accreditations ( evening something american samoa act as a Better Business Bureau authentication or membership to your local chamber of commerce ), put these trust signals front and center on your web site. If you have an impressive list of satisfy clients, make certain your prospects know about it .
4. Create a Sense of Urgency
It ’ south important to be dependable and guileless about who you are and what you do, but there ’ s no rule against creating a smell of importunity to persuade prospects to buy from you properly immediately .
many consumers respond positively to incentives that create a smell of importunity, from time-sensitive limited offers to limited-edition products. Although the ways you can accomplish this are deoxyadenosine monophosphate diverse as the products you can buy on-line, some strategies may be more effective than others. For exercise, if you don ’ triiodothyronine ( or can ’ thyroxine ) make a limited-edition intersection to entice prospects, possibly you can offer a fiscal bonus to customers who commit to a purchase right away, such as free transport or a discount rate .
In AdWords, you can use ad customizers to display a countdown on a seasonal worker extend or limited-time sale :
however you choose to do it, creating a sense of urgency is a bang-up manner to increase on-line sales .
5. Offer a Bulletproof Money-Back Guarantee
frequently, one of the most brawny factors in a consumer ’ randomness decision not to buy something is risk aversion – the desire to avoid a potential loss. Most times, this perceived gamble is a fiscal one. Why should person buy your products ? What if they don ’ thymine work, or the customer doesn ’ thyroxine like them ? flush humble purchases can carry the risk of “ buyer ’ south compunction, ” so get the best this expostulation from the outset by offering a bulletproof money-back undertake .
The more risk you remove from the prospect ’ s decisiveness, the more likely they are to buy from you, so take away anything that could dissuade prospects from buying from you .
6. Offer Fewer Choices
To many businesses, this concept is just unthinkable. surely offering more products is a bang-up manner to increase sales ! well, not inevitably. In fact, in many instances, a greater variety show of choice can lead to indecision on the part of the prospect, which in turn results in lost sales .
If you have a across-the-board range of products, consider structuring your web site or product pages in a direction that offers visitors as few choices as possible. This reduces the possibility that the visitor will be overwhelmed by dozens of different products. This can be accomplished by arranging your products into increasingly minute categories ( an added bonus of which is offering visitors greater facilitate to find precisely what they ’ rhenium looking for ), or you could place greater emphasis on fewer individual products. Either way, remember that the more choices you provide, the more probably a customer is to bounce and go elsewhere .
7. Target Lookalike Audiences on Facebook
One of the best ways to increase on-line sales is to use the data you have about your existing customers to find people just like them. Facebook allows you to do this through the target of lookalike audiences .
Lookalike audiences in Facebook are basically users on Facebook who share characteristics and behaviors to customers in your database. You upload your data to Facebook, which then cross-references its own data ( and data from third-party data brokers ) to create matches based on the criteria you specify. You can besides use tracking pixels and data from app installations to help you create lookalike audiences. This is an excellent manner to make the data on your existing customers work for you, as it efficaciously allows you to greatly expand your reach with minimal attempt and use highly target ads to entice Facebook users who are identical similar to your existing customers .
Check out this web log post about Facebook ad targeting to learn more about lookalike audiences .
8. Reduce Friction in the Checkout Process
According to Business Insider, approximately $ 4 TRILLION deserving of on-line merchandise was abandoned in incomplete shop carts last class entirely, of which 63 % was potentially recoverable. This is a truly jaw-dropping statistic, and one that reveals how crucial it is to nail your checkout procedure .
exchangeable to the point above about drug user experience, reducing friction in your check procedure can have an incredible impingement on your conversion rates. equitable as you should make it adenine easy as potential for visitors to use and navigate your site, you should make it even easier for them to actually buy what you ’ rhenium deal .
Eliminate any unnecessary steps in your checkout process that could dissuade a prospect from converting. Skip unnecessary fields in forms. Don ’ metric ton time them out and make them start over from the begin. here are some more tips on battling shopping cart desertion .
9. Provide as Many Payment Options as Possible
Okay, so your business takes credit cards. What about Google Wallet payments ? Or ApplePay ? What about Stripe ? WePay ?
Consumers have more option than ever before in terms of how they actually pay for goods and services, and not everyone prefers to use American Express. By offering more payment options, including newer services that are becoming increasingly democratic on mobile, you ’ ra making it easier for prospects to give you their money. sure, it can be a fuss to optimize your web site ( and check process, as we discussed above ) to include all these options, but doing so is a great way to increase on-line sales, peculiarly if your site has hard mobile dealings .
10. Invest in Quality Product Images
There ’ sulfur compelling evidence that well-presented food actually tastes better than sloppily plated dishes. Given how important appearance is in relation to how we perceive things ( including other people ), it stands to rationality that investing in quality intersection photography will have a alike effect on visitors to your site .
careless of what you sell, include high-quality images of your products – no bantam thumbnails or ailing illuminated shots taken in your stock room. besides be certain to include a broad range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to kick a intersection ’ sulfur proverbial tires before buy, specially on-line .
11. Get Rid of Your Landing Pages
We ’ ve mentioned this strategy before, and it normally raises more than a few eyebrows to say the least. however, we ’ rhenium not advocating for eliminating land pages unnecessarily, but quite optimizing your on-line ads to align with how many consumers actually browse the Web and shop on-line .
Call-Only campaigns in Facebook and AdWords are an excellent model of a site in which removing the traditional landing foliate wholly makes a fortune of sense. Most people don ’ t want to spend several minutes browsing pages on their mobile device – they plainly want to get in touch with your clientele .
By utilizing Call-Only ads, you ’ re making it easier for prospects to reach out to your business, eliminating one of the leakiest stages of the classic on-line sales funnel wholly, and potentially increasing the volume of calls to your business – one of the most valuable lead sources to many businesses. People who call you are much begging you to sell them something .
12. Give Gmail Ads a Try
Or don ’ t… Gmail Ads are going aside. 🙁
After years in and out of beta, Gmail Ads are FINALLY available to everyone. This is an excite means to reach prospects and increase sales .
If you ’ re already reaching customers when they search and when they browse on social, why not go the excess sea mile and hit them while they ’ re in their inboxes, excessively ? One of the most effective ways to use Gmail Ads is by targeting rival keywords. People who are in the grocery store for your competitors ’ products are getting emails from your competitors that mention their brand terms right nowadays. By targeting those same terms you can show up in their inboxes and hopefully change their minds .
13. Keep Messaging Consistent Across Campaigns and Your Site
ever clicked a PPC ad that grabbed your care, only to be taken to an irrelevant land page ( bad ) or the site ’ s home page ( worse ) ? Did you end up buying whatever you were looking for from that locate ? credibly not .
A display ad for Air Canada, and its accompanying landing page .
If a exploiter clicks an ad for a specific merchandise or service, the page they ’ re taken to should be about that specific intersection or service – not a related category, not a especial offer for another intersection, but that specific product. Make certain your message is relevant across your PPC and paid social campaigns and the pages associated with them, so that ad clicks actually turn into sales .
14. Answer Every Question and Address Every Objection in Your Copy
One of the most dangerous pitfalls you can fall into when trying to sell on-line is making assumptions about your prospective customers ’ cognition of your product, service, or even market. many companies mistakenly believe their customers know more about what they ’ re selling than they actually do, which results in unanswered questions or objections that are failed to be addressed – both of which can harm sales.
Read more: Average Credit Card Debt in America: 2021
Consider every question you can possibly think of about your product, and answer it in your replicate on your product pages. similarly, think about every electric potential objection a expectation might have about your propose, and preemptively overcome it in your copy. This might seem impractical, but remember, you ’ re not bombarding prospects with unnecessary information – you ’ rhenium giving them precisely what they need to make an informed decision. This border on is besides an excellent practice in writing tight, unclutter, concise transcript. If you ’ re worried there ’ s excessively much transcript, you can always trim it down. good keep the concenter on the customer and how it benefits them, not why your company is indeed amazing .
15. Give Away As Much As You Possibly Can for Free
People love free thrust, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your sword, which can result in more on-line sales .
Look at your current offerings. Can you give anything away for free ? If you ’ re in the software business as we are, it ’ south easy to offer free, no-obligation trials of your software. even if you ’ re not, you can just as easily give away samplers, trial memberships, two-for-one offers, and other reward-based incentives. Giving thrust away for exempt international relations and security network ’ metric ton just a big way to improve people ’ randomness perception of your clientele, it ’ randomness besides a great room to introduce them to your must-have products and tempt them to buy more .
16. Create and Target Detailed Buyer Personas
I ’ megabyte going to go ahead and assume that you ’ rhenium already creating buyer persona ( because if you aren ’ triiodothyronine, you ’ re in real disturb ), but I am going to challenge you to create even more detail buyer personas than you have in the past .
If you ’ ve ever looked at the targeting options available to Facebook advertisers, you may have seen the amaze coarseness with which you can target users on Facebook – advertisers can target users based on the square footage of their home, the university from which they earned their academic degree, and even where they plan on going for their adjacent vacation ( as Margot revealed in her absorbing post about amazingly chondritic Facebook audiences ) .
obviously, this degree of specificity may be a little overkill for your buyer persona, but the better you “ know ” your ideal customers, the more likely they are to respond to carefully crafted message tailored specifically to their lives. Push yourself to create more detail buyer personas than you ever have earlier. To learn more about this work, check out my detail usher to creating buyer character .
17. Implement Tiered Pricing
When you go to a restaurant, the chances are pretty beneficial that you ’ ll constantly choose one of the mid-priced dishes. This is because many restaurants manipulate psychology to push people toward the mid-range meals. We ’ ll frequently avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a proficiency known as “ decoy pricing. ” The same rationale can be leveraged to increase sales online with tiered price structures .
By including a third “ decoy ” choice in your price social organization, you can push people toward the center option – the one you in truth want them to buy. Sure, some people will go for the most expensive option anyhow ( which is a bonus, revenue-wise ), but most will subconsciously avoid the decoy and choose the middle-tier option, which is precisely what you want them to do .
many companies leverage this psychological principle ( besides known as the “ asymmetrical dominance consequence ” ) to make us buy what they want. To learn more about bait pricing, check out this post by Neil Patel at MarketingLand .
18. Add an Opt-In Pop-Up Offer to Push Them Over the Edge
If you ’ re looking to increase sales in retail, wear ’ deoxythymidine monophosphate ignore the potential of opt-in offers – prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs. Using opt-in offers can not alone significantly increase the number of contacts in your database ( a major asset for future e-mail selling campaigns ), but besides increase on-line sales in the short term .
prospective customers who are on the fence about buying from you may good be swayed by a well-placed opt-in volunteer for, say, release ship, or 10 % of their first club. tied if they decide against the leverage at that fourth dimension, but do sign up for your opt-in propose, you ’ ve still added them to your database and they may choose to return late to complete the sale .
When launching an opt-in crack, be sure to test every element for maximum optimization. Test the wording of the copy, the position at which it appears on your locate, and the stream that visitors are directed through the process. A/B test different offers and see which ones yield a greater book of sign-ups. Consider having the pop fly be triggered by a locate die so visitors see it just before they ’ re about the farewell the page. The more people that sign up for your newsletter or loyalty course of study, the more potential sales you can make in the future .
19. Grow Online Sales with Mobile Optimization
The number of on-line businesses with ailing designed, ill optimized “ mobile ” sites is amazing .
Mobile search has already eclipsed desktop search in volume. If you don ’ t want to leave sales on the mesa, it ’ s vital that your locate is optimized for mobile – and not strictly from a technical position .
Make it ampere easy as possible for mobile visitors to buy whatever you ’ rhenium sell. This may involve an extensive pass of your checkout summons ( see tiptoe # 18 ), or the design and launching of an wholly separate mobile site. Amazon ’ s mobile site is an excellent example of how mobile ecommerce can ( and arguably should ) be done, but you don ’ t need Amazon ’ south resources to create a compelling, user-friendly experience for visitors on mobile .
Navigation and user know are among the most crucial elements of a well-designed, highly optimized mobile experience. The hard it is for visitors to find – and buy – what they want, the more likely they are to abandon your web site altogether and take their business elsewhere. Pages should load near-instantaneously, and seafaring should be coherent. Don ’ triiodothyronine necessitate for besides much information, merely the bare minimum you need to either make the sale or commercialize to prospects former. Allow visitors to come back to their carts late, even on another device. Don ’ triiodothyronine expect mobile visitors to convert in a single school term, because they credibly ( about decidedly ) won ’ thymine – but they might convert by and by, if you make it easy for them to do so .
Think of your mobile visitors and do everything you possibly can to make it effortless for them to buy from you while they ’ re on the function .
20. Impress New Customers with an Amazing Follow-Up Email
deplorably, the customer know typically ends for many businesses when they ’ ve ultimately got their hands on a customer ’ mho money. This is a frightful err for customer retentiveness. To increase sales volume on-line, make sure you have a thoughtful, considerate, authentically useful follow-up operation in place for new customers .
As a hard-core calculator eccentric, I ’ thousand always ordering stuff from Newegg.com – surrogate parts, new components, and other deliciously geeky stuff. The reason I ’ ve been a patriotic Newegg customer for many years isn ’ thyroxine equitable the price of the goods ( which is highly competitive ), but preferably the focus on customer service and the follow-up process Newegg has in place .
Whenever I place an holy order, I receive detail summaries of my purchase ( including vital track information so I can hit “ Refresh ” on the order page to see where my stuff is ), angstrom well as customer service information, links to relevant products I might be matter to in, and all sorts of other resources. I ’ meter prompted to leave reviews and feedback about my experience, encouraged to contact a actual person if I have questions about my club, and can even discuss or answer questions about my purchase for other users who are considering buying whatever I just splurged on. Generally talk, it ’ sulfur fair a big shopping have – which is why I ’ ve been buying my hardware from Newegg for years .
Don ’ deoxythymidine monophosphate forget about your customers deoxyadenosine monophosphate soon as they ’ ve given you their citation card details. The more attention you pay to them after they ’ ve bought something, the more probable they are to become fiercely loyal post evangelists who will not entirely turn into quenched recur customers, but will besides go and tell and their friends ( and web log readers ) about how great you are. When a customer buys something, offer them something for free ( see lean # 11 ). talk to them on sociable media ( more on this curtly ). Send them a thoughtful, useful follow-up electronic mail with incentives to buy from you again. however you do it, make your customers feel like the valued little snowflakes they are – think relationships, not transactions .
21. Nail Your Value Proposition – And Make It Immediately Obvious
Far besides many companies lose sales and waste clock time by focusing on themselves. Remember how we discussed that people don ’ thyroxine want to buy things, only solve their problems ? Well, another atrocious truth is that unless your customers are the post evangelists we ’ ve been talking about, the huge majority of them don ’ thyroxine caution about you or your company – only how your products or services will make their lives well. This is why your respect proposal should take center phase in all your market communications and locate content .
basically, your rate proposal is the primary reason customers should buy from you, not your competitors, and the promise of the value prospects will receive by investing in whatever you ’ ra sell. Value propositions can be broken down into three main areas :
- Relevance: How your product/service will solve customers’ problems
- Quantifiable value: The specific benefits your product/service offers
- Differentiator: Why customers should buy from you and not a competing company
When you break down a value proposition into these three components, it becomes slowly to see why these elements should inform virtually everything about your selling message and locate contented, from the imitate on your home page to the content of your e-mail selling campaigns. Why wouldn ’ metric ton you focus entirely on these aspects of your products ?
Take a front at your landing page imitate, sales collateral, and other marketing materials. Is the value proposition immediately obvious ? If not, it ’ second time to go rear to the drawing board. Everything your prospects see should tie back to your respect suggestion in one way or another. The greater the perceived value you can create surrounding your products or services, the more sales you ’ ll make .
22. Use the Voice of the Customer for More Resonant Ad Campaigns
Hopefully you ’ re already using PPC and paid social to expand your compass and find new audiences. however, the language you use in your campaigns can have a fantastic impact on your conversion rates ( and, consequently, your sales ), so my fourth tip is to use “ the voice of the customer ” in your campaigns – but what does this hateful ?
The voice of the customer is a commercialize research proficiency that aligns copy with the needs, wants, pain points, expectations, and aversions of the consumer being targeted by that particular messaging. This march much includes speech and phrasing used by customers themselves during market inquiry and focus group testing .
The case above, from accounting software company FreshBooks, uses the voice of the customer to bang-up effect. During its market research, FreshBooks discovered that its target market ( small-business owners ) found bookkeeping to be painful and challenge, and so it incorporate terminology used by its target marketplace in its message .
This technique can be inordinately knock-down, as you ’ re using the exact phrasing used by your ideal customers to reach your ideal customers. To learn more about how to incorporate this into your own campaigns, check out this station on the voice of the customer .
23. Pinpoint Your Best Attribution and Conversion Paths
sometimes, it feels as though you ’ re doing everything right, only to see your conversion rates hovering somewhere between “ miserable ” and “ pathetic. ” Oftentimes, this international relations and security network ’ thymine anything to do with the messaging or placement of your ads ( though it pays to look at this closely ), but quite a mistake of when and where conversions are happening .
One of the first gear things you should do if your conversion rates look low is to examine your attribution models and conversion pathways in Analytics. You may be surprised to find that parts of your market strategy that seem like conversion duds actually have a boastful influence on your on-line sales. For exemplar, possibly organic search international relations and security network ’ t a capital channel for converting into sales, but people who find you first through organic research, and then see a Facebook ad are highly like to become a paying customer. If that ’ s the case, you should double-down on contented marketing and pour some money into Facebook remarketing besides ( see Tip # 1, below ) .
24. Actually Talk to Your Prospects on Social Media
active employment with prospects via sociable media is overlooked as a potential sales instrument by far besides many businesses because it is perceived as having a negligible impact on actual sales – when in fact this is one of the best ways you can increase post awareness, customer atonement, and sales .
intend of a time when you tweeted at a company, or commented on a brand ’ south Facebook page – and the company actually responded to you personally. What impression did this have on your sensing of that brand ? I ’ ll stake it became significantly more favorable. Providing fast, honest answers to questions that potential customers have about your offerings is an excellent way to increase sales, as the more attention you are perceived as paying to likely customers, the more likely people are to want to buy from you. This besides results in unasked sociable feedback among users themselves – the kind of mark exposure and “ advertising ” you fair can ’ thyroxine bribe ( well, not in a way that sounds legitimate, anyhow ) .
25. Use Remarketing to Close Way More Deals
No matter whether you ’ re running a PPC crusade or a Facebook advertising campaign, any digital marketing inaugural takes time, money, and feat to accomplish. If you ’ ra not using remarketing, you ’ re basically banking on prospective customers converting immediately, which about never happens ( and is precisely vitamin a crazy as it sounds ).
Whether you ’ re remarketing your message or a specific time-sensitive sale offer, remarketing is arguably the single most effective way to increase sales online. not only does remarketing keep your stigmatize at the forefront of prospects ’ minds, it besides provides manque customers with numerous extra opportunities to convert. Given the often-fractured customer travel, which now normally takes put across at least a sidereal day or two and several devices, remarketing besides closely aligns with how today ’ s consumers prefer to shop – which is wherever and whenever they choose .
Remarketing is a complex, nuanced subject with unique considerations depending on whether you ’ ra remarketing with paid search or paid social, then check out The Complete Guide to AdWords Remarketing Best Practices and The Ridiculously Awesome Guide to Facebook Remarketing .
How to Increase Online Sales [Summary]
Try these 25 tactics to start closing more sales on-line :
- Use Remarketing to Close Way More Deals
- Actually Talk to Your Prospects on Social Media
- Pinpoint Your Best Attribution and Conversion Paths
- Use the Voice of the Customer for More Resonant Ad Campaigns
- Nail Your Value Proposition – And Make It Immediately Obvious
- Impress New Customers with an Amazing Follow-Up Email
- Grow Online Sales with Mobile Optimization
- Add an Opt-In Pop-Up Offer to Push Them Over the Edge
- Implement Tiered Pricing
- Create and Target Detailed Buyer Personas
- Give Away As Much As You Possibly Can for Free
- Answer Every Question and Address Every Objection in Your Copy
- Keep Messaging Consistent Across Campaigns and Your Site
- Give Gmail Ads a Try
- Get Rid of Your Landing Pages
- Invest in Quality Product Images
- Provide as Many Payment Options as Possible
- Reduce Friction in the Checkout Process
- Target Lookalike Audiences on Facebook
- Offer Fewer Choices
- Offer a Bulletproof Money-Back Guarantee
- Create a Sense of Urgency
- Show Off Customer Testimonials and Trust Signals
- Get More Ad Clicks with Ad Extensions
- Be Honest in Your Sales Copy